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What Counts as an Online Ad View? A Standard Is Nearing, but the Fight's Not Over

Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at 'AdWeek'

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #technological advances

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at 'AdWeek'