Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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Waterstones is well and truly getting back to basics today, as it has dropped ebooks and audiobooks from its online store. The digital libraries of Waterstones customers will remain accessible until June 13th, with Kobo taking over the following day... Continue reading at Engadget
[ Engadget | 2016-05-23 00:00:00 UTC ]
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Bookseller Waterstones is to stop selling digital books and will instead divert customers to Japanese ebook company Kobo. Continue reading at BBC World
[ BBC World | 2016-05-23 00:00:00 UTC ]
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Foreign rights to Audrey Carlan's erotica series, which was originally self-published and began topping ebook bestseller lists in the U.S. earlier this year, have now sold to a flurry of publishers around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Is It Evil Not to Be Sure? is a collection of her journal entries from a decade ago, and will raise money for the nonprofit group Girls Write NowA surprise new book by Lena Dunham, collecting her journals from a decade ago, has sold out less than 24 hours after the writer announced its... Continue reading at The Guardian
[ The Guardian | 2016-05-18 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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The Folio Society Limited Edition of Mort has become the fastest selling title in Folio history – selling out in 13 hours. The edition of the Terry Practhett novel, which was limited to 500 copies, went on sale for £120 a copy at midday yesterday (10th May). Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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Jeff Bezos has sold 1% of his stake in Amazon - which is just over a million shares, at a value of $671m (£465.2m) - the New York Post has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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A memoir by the father of Scientology leader David Miscavige sold just under 500 copies in two days this week, according to Silvertail publisher Humfrey Hunter, who pressed ahead with publication despite a warning of legal action. Continue reading at The Bookseller
[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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Bookshops in Oxfordshire and Southampton are among the latest independents to open in the UK - with a twist. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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The recent co-owner of Minneapolis's Once Upon a Crime Bookstore, which is a fixture in the Twin Cities' literary community, died on Wednesday afternoon of leukemia. He was 66. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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#menlo park
Chair given free to JK Rowling that she used while writing the first two Harry Potter novels in Edinburgh council flat has been auctioned in New York An oak chair that JK Rowling used while writing the first two books of the Harry Potter series has sold for $394,000 (£278,000).The 1930s chair... Continue reading at The Guardian
[ The Guardian | 2016-04-07 00:00:00 UTC ]
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Hodder Children’s Books, part of Hachette Children’s Group, has sold Italian rights to Andy Riley’s upcoming children’s title, King Flashypants and the Evil Emperor. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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