Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
News tagged with:
#selling ads
#premium content
Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality tv
#influential figures
Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell fodor
#internet brands
#online media
#technology company
Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell fodor
#internet brands
#travel division
#technology company
A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
More news stories like this |
Offering short, fast-paced novels designed to encourage book reading, James Patterson’s BookShots imprint sold a combined total of about 30,000 copies the first week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#combined total
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$100 million
#ad formats
Clear View Group says it will retain the 71-year-old magazine's print edition and most of its staff. The post Johnson Publishing Sells Ebony, Jet to Private Equity appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#private equity
The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#brands appeared
#social video
#diet coke
Gawker Media filed for Chapter 11 bankruptcy on Friday, shortly before announcing the iconic blog network has reached an agreement with Ziff Davis to purchase its seven brands and other assets. Gawker's brands include Gawker.com, Deadspin, Lifehacker, Gizmodo, Kotaku, Jalopnik and... Continue reading at AdWeek
[ AdWeek | 2016-06-11 00:00:00 UTC ]
More news stories like this |
The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#media group
Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World
[ PC World | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reach customers
#stay relevant
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make purchases
#mobile devices
#weekly basis
#financial services
#usa today
#$1 million
#high impact
As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social feeds
#organic reach
#increasingly relying
#paid social
#growing problem
#media buyers
Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prevention magazine
#maria rodale
A Folio: Q&A with Glamour and Self publisher and chief revenue officer, Connie Anne Phillips. The post Selling Positivity: A Look Inside Condé Nast Aurora appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-03 00:00:00 UTC ]
More news stories like this |
Self-published author Adam Croft has been snapped up for a publishing deal by Amazon imprint Thomas & Mercer after releasing what he says is the biggest-selling book by a self-published author in 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published book
#publishing deal
#self-published author
Liza Bernard, co-owner of the Norwich Bookstore in Norwich, Vt., reported that she and her colleagues are gearing up for the summer season, when customers visit the store to stock up on books to keep their kids entertained on vacation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#summer season
The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek
[ AdWeek | 2016-05-31 00:00:00 UTC ]
More news stories like this |
To provide a picture of what’s doing well in the hot-as-ever digital download arena, several publishers shared with us their top-selling digital audio titles for the year to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this |
Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#immersive experience
#video player
#video showing
#wider audience