That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
News tagged with:
#digital publishing
#york university
The new international trailer for Jon Favreau's Rudyard Kipling adaptation is entirely in Russian. We don't understand what's being said, but it looks beautiful. The post The New International Trailer with Lots of Footage: The Jungle Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jungle book
Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adweek magazine
#actual people
#publisher offers
#long-term strategy
David Lagercrantz's continuation of the late Stieg Larsson's Millennium series topped the charts in France, Germany, and Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#david lagercrantz
The Roald Dahl Estate is gearing up to celebrate the children’s author’s centenary next year with a range of publishing, licensing, broadcast and events projects planned. The estate hopes to double the number of children who read his stories worldwide. Managing director of the estate Luke Kelly... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
More news stories like this |
Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
More news stories like this |
If you haven't yet thought of "the power of mobile devices in billions of pockets," now might be a good moment. Ron Martinez, founder and chief of San Francisco-based Aerbook, suggests fighting democratisation with democratisation, when it comes to "an accidental monolith, say, in the U.S. Continue reading at The Bookseller
[ The Bookseller | 2015-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile devices
#book marketplace
A Taiwanese coloring book and a Romanian thriller drawing 'Harry Quebert' comparisons are among the titles racking up international sales right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international sales
#harry quebert
Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adweek magazine
#programmatic buying
#financial services
The shortlisted authors each receive £2,500, and the winner will receive a further £50,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#shortlisted authors
National Book Tokens is to partner with Book Aid International to help support the charity's work to provide books and develop library services in sub-Saharan Africa. A specially designed National Book Tokens gift card will go on sale this week with 1% of the value of each card sold to be... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#money raised
#provide books
The Frankfurt Book Fair and Publishing Perspectives offer a full-day program in October on international opportunities for self-published authors. The post How Self-Published Authors Can Go Global appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international opportunities
#self-published authors
#global appeared
Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive vp
#senior vp
#conde nast
#digital sales
#branded content
Icelandic author Bryndis Bjorgvinsdottir's Facebook initiative urging Iceland to accept Syrian refugees has prompted similar campaigns across the globe. The post Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#syrian refugees
The 2015 Beijing International Book Fair put a renewed emphasis in B2B transactions and sought to tighten regional 'silk road' relations. The post Beijing International Book Fair Takes a New Stance in Asia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#silk road
#renewed emphasis
The new Canadian novel by the author of 'The Bear' sells in the States, a Finnish picture book makes its way to Germany, Swedish thriller 'The Evil Book' continues to sell, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#swedish thriller
Publishing Perspectives and the Frankfurt Book Fair are working together on a new flagship event that will bring the international publishing community together. The post Why We’re Organizing a Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#flagship event
With the crash of Brazil's real against the dollar, US rights deals at this year's Rio International Book Fair may not be as lavish, but they are still key. The post Rights Deals Are Key to Rio International Book Fair for Americans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rights deals
An Argentinian short story collection sells in the States, a Finnish thriller moves to Spain, an Italian novel about cooking and family is nabbed in Germany, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this |
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jon stewart
#daily show
#tonight show
The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#numerous occasions
#dating back
#marcus rich