Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
News tagged with: #digital publishing #york university

Other news stories related to: "Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?"


Global Publishing Leaders 2015: La Martinière Groupe

French publishing company La Martinière was founded in 1992 by Hervé de la Martinière with an initial focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. La Martinière acquired Seuil in 2004. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leisure books #illustrated photography #initial focus


Global Publishing Leaders 2015: Gruppo editorial Mauri Spagnol

Gruppo editoriale Mauri Spagnol (GeMS) is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest publisher


Global Publishing Leaders 2015: China South Publishing & Media Group Co., Ltd.

China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2015: Wolters Kluwer

Wolters Kluwer is a Dutch global information service company that provides information, software, and services to the legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #healthcare markets #wolters kluwer


Global Publishing Leaders 2015: France Loisirs

France Loisir is the largest book club in France. It was founded in 1970 by Bertelsmann and French publisher Presses de la Cité. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #france loisir #france loisirs


Global Publishing Leaders 2015: Simon & Schuster

Simon & Schuster was founded in New York City in 1924 by Richard L. Simon and M. Lincoln ("Max") Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster


Global Publishing Leaders 2015: RELX GroupGlobal Publishing Leaders 2015: RELX Group

Relx Group is a provider of information solutions for professionals in many industries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #information solutions #relx group


Global Publishing Leaders 2015: Springer Science+Business Media

Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #subjects ranging #professional journals


Global Publishing Leaders 2015: Mondadori

Mondadori operates four trade publishing houses: Edizioni Mondadori, Giulio Einaudi editore, Edizioni Piemme and Sperling & Kupfer, the last of which also includes Frassinelli. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #includes frassinelli #sperling kupfer #edizioni piemme #edizioni mondadori #mondadori operates


Global Publishing Leaders 2015: Woongjin ThinkBig

Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online content #single works #complete collections #educational materials #woongjin publications #woongjin thinkbig


Global Publishing Leaders 2015: Sanoma

Sanoma is comprised of Consumer Media and Learning, a consolidation that took effect on January 1, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2015: De Agostini Editore

Italy’s De Agostini S.p.A. is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bd holding #de agostini


Global Publishing Leaders 2015: Bungei Shunju

Bungei Shunjū Ltd. was established in 1923 by the best selling writer Kan Kikuchi. The Japanese company publishes 400 fiction and nonfiction books and ten cultural magazines including the leading monthly magazine Bungei Shunjū. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nonfiction books #bungei shunjū


Global Publishing Leaders 2015: Oxford University Press

Oxford University Press, a department of the University of Oxford, has a remarkably diverse publishing program that reaches far beyond traditional university presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2015: Olma Media Group

Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this |


Global Publishing Leaders 2015: Holtzbrinck

The Holtzbrinck Publishing Group is a family-owned company based in Germany. The group’s portfolio includes Macmillan Publishers, Macmillan Science and Education, and Holtzbrinck Digital (Digital Publishing, Marketplaces and eLearning). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan science


Global Publishing Leaders 2015: EKSMO-AST

EKSMO-AST is the largest general interest publishing company in Russia. The house publishes fiction, nonfiction, children’s, YA, reference and educational books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #educational books


Global Publishing Leaders 2015: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books and was established in 1920. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest publisher


Global Publishing Leaders 2015: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is a global educational publishing and technology company that reaches more than 50 million students in the U.S. and 150 other countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #technology company


Global Publishing Leaders 2015: Hachette Livre

Hachette Livre is the world’s third-largest trade book publisher for the general public and educational markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #educational markets #general public #hachette livre