Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
News tagged with: #digital publishing #york university

Other news stories related to: "Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?"


Man Booker International Prize 2015 Finalist’s List Announced

Authors representing 10 countries — 6 countries for the first time — are included on the shortlist for the Man Booker International Prize. The post Man Booker International Prize 2015 Finalist’s List Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
More news stories like this |


Russell Brand voted world's fourth most influential thinker

Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian

[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #thomas piketty #bestselling author #russell brand #book advocating


Man Booker International Prize finalists revealed

Ten authors have been named as finalists for the Man Booker International Prize 2015, representing countries including Hungary, Guadeloupe, and the Republic of Congo. Each writer is now in the running to win a £60,000 prize, with the winner announced in a ceremony at the Victoria and Albert... Continue reading at The Bookseller

[ The Bookseller | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #albert museum #winner announced


International Hot Book Properties: Week of March 24, 2015

In this week's column, the concentration camp memoir from a French actress goes global; an Iranian punk rocker's posthumous novel draws buzz; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #draws buzz


Why Digital-Facing Brands Stick Around for SXSW Music

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek

[ AdWeek | 2015-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #share content #mobile space #credit cards #critical component #unique opportunity


UK leads LBF International Excellence Awards nominations

The UK is leading the nominations in the shortlists for the London Book Fair International Excellence Awards 2015, followed by the US and China. Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this |


PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this |


Ebook Distributor Bookwire’s Plans for Global Domination

German ebook distribution platform Bookwire's international expansion is rolling across Spain, Brazil, Mexico, Costa Rica, Ecuador, Peru and Colombia. The post Ebook Distributor Bookwire’s Plans for Global Domination appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #costa rica #international expansion


A Photo Essay from the Riyadh International Book Fair

Roger Tagholm shares a few of the faces and places he experienced during a visit to the Riyadh International Book Fair (RIBF). The post A Photo Essay from the Riyadh International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #photo essay


International Hot Book Properties: Week of March 9, 2015

In this week's column, a backlist Dutch thriller sees new life after a movie adaptation; a Mexican debut novel with a bizarre culinary twist draws publisher in the U.K.; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #movie adaptation


Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media property #commercial space #holy grail


Amazon opens online store on Chinese competitor's marketplace

Amazon has opened a flagship store on Chinese competitor Alibaba Group Holding’s consumer-to-consumer site, Tmall.com. Amazon’s store on the site launched this week and so far offers a limited range of products including imported food, women’s shoes, toys and kitchen equipment, the Wall Street... Continue reading at The Bookseller

[ The Bookseller | 2015-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kitchen equipment #flagship store


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #longer apply #digital world #town hall


Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #american express #brand strategy #digital publisher


International Hot Book Properties: Week of February 23, 2015

In this week's column, Greece's new minister of finance doles out money advice; a Congolese novel gains international attention after drawing critical acclaim (and landing on the shortlist for a major literary award) in France; and a Swedish debut begins selling abroad before being published at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
More news stories like this |


Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this |


The Huffington Post Guide to International Expansion

Digital publishers don’t get much more international than The Huffington Post. Its editor-in-chief, Arianna Huffington, is Greek-American, CEO Jimmy Maymann is Danish, and its chief technical officer, Otto Toth, is Hungarian. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #arianna huffington #international expansion


Six-strong shortlist for International Prize for Arabic Fiction

Atef Abu Saif, Jana Elhassan, Lina Huyan Elhassan, Shukri al-Mabkhout, Ahmed al-Madeeni and Hammour Ziada are the six authors shortlisted for the 2015 International Prize for Arabic Fiction. The shortlisted was revealed by a judging panel chaired by Palestinian poet and writer, Mourid... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jana elhassan #arabic fiction #international prize #six-strong shortlist


GBO Delhi’s GLOBALOCAL: More “Global” in 2015

This week's GLOBALOCAL conference in New Delhi will bring international publishers side-by-side with some of the who’s who of the publishing trade in India. The post GBO Delhi’s GLOBALOCAL: More “Global” in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #globalocal conference


International Hot Book Properties: Week of February 9, 2015

Books creating buzz around the globe this week include a bestseller by a Dutch author who draws on her own life in her debut; a "mum-lit" novel by a Spanish author known for her YA; and the latest from the international bestseller who wrote 'The Ingredients of Love.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spanish author #international bestseller