That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
News tagged with:
#digital publishing
#york university
Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#twitter channels
#corporate news
Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michael selleck
#vice president
#global approach
#simon schuster
#online sales
#digital sales
The World Association of Newspapers and News Publishers, the Committee to Protect Journalists, Nation Media Group, the International Press Institute and prominent African journalist Joseph Odindo support The EastAfrican, and say that e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#protect journalists
#news publishers
#world association
Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#random house
#twitter channels
#corporate news
#penguin brand
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#real time
#general motors
#short order
#specific product
British children’s book start-up Lost My Name is planning to expand into several new territories in 2015 after claiming it outsold Julia Donaldson’s Superworm in 2015. The company sells personalised picture books via its website www.lostmy.name. Customers create a book by entering the name... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#website www
#book start-
#british children
In this week's roundup of books generating interest around the globe, we look at a new Spanish novel Knopf has just acquired in the States, the new biography of Winston Churchill by London mayor Boris Johnson and an Italian thriller that has just been optioned by a local production company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#italian thriller
#winston churchill
In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book trade
#ken follett
#international markets
HarperCollins has signed a global deal for two books by science/historical fiction writer Neal Stephenson. In the UK, Australia and New Zealand, the books will be published by HarperCollins imprint Borough Press. In the US and Canada, the novels will be published by William Morrow. Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#william morrow
#global deal
#neal stephenson
Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#scientific american
#merger agreement
#springer science+business
#bc partners
#macmillan science
At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#real difference
#positive impact
#publish books
Though the Doha International Book Fair opened under the cloud of the killings in France, it proved interest in reading is growing in the oil rich country. The post Doha International Book Fair Gives Qatari Readers Hope appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
More news stories like this |
In response to the Charlie Hebdo attacl, the International Alliance of Independent Publishers has issued a statement of support for freedom of expression The post International Alliance of Independent Publishers on Charlie Hebdo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#charlie hebdo
#independent publishers
#international alliance
Global Spanish-language ebook retailers are racing to capture Latin American readers and bolster ebook sales before Amazon makes a big push into the region. The post Global Ebook Retailers Race to Beat Amazon into Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big push
#amazon makes
#latin america
#beat amazon
For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ae networks
#publishers claim
#multiple platforms
#tv deals
#consumer products
#live events
The attack on the French satirical magazine Charlie Hebdo cast a shadow over the opening of the 25th Doha International Book Fair in Qatar on Wednesday (7th January). The French ambassador Eric Chevallier received messages of condolence as he visited the exhibition floor, and the Saudi... Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dark times
#sombre mood
Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#young woman
A 'Persepolis'-like French graphic novel finds a home in the U.S., a fictionalized take on Jewish banker/art collector Hugo Simon sells in Germany, and a historical debut set in 43 C.E. Britain draws multiple buyers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#french graphic
Condé Nast on Monday won a federal judge's preliminary approval to pay $5.85 million to settle a class-action lawsuit by thousands of former interns who claimed the magazine publisher underpaid them. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#class-action lawsuit
#pay $5
#federal judge
Penguin Random House in the UK and in the US are today (17th December) announcing new international sales-leadership structures for continental Europe. PRH US’s Cyrus Kheradi, s.v.p., director, international sales and marketing, has named Anke Reichelt as regional sales director for... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international sales
#continental europe