That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
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The Edinburgh International Book Festival will be a "global village" this summer with guests from 55 countries, its director has said. Continue reading at BBC News
[ BBC News | 2015-06-10 00:00:00 UTC ]
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A new crime series written by a Polish author is making waves this week, along with a Swedish novel that its new U.S. publisher is likening to the podcast phenomenon, Serial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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As one of the largest and most prominent book and author events in the North American publishing industry, BookExpo America remains a great place to discover new titles, generate rights and licensing business, network and learn about the latest trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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A Christopher Nolan-esque Argentinean thriller, two literary Spanish novels, a Finnish YA series, and more are making waves in the global rights scene this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
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Penguin Random House imprint Hogarth is focuses on publishing high quality literary fiction told in voices from around the world, says editor Alexis Washam. The post The Global Perspective at PRH’s Hogarth Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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Penguin Random House UK is to become the global publisher and distributor for all BBC-branded physical and digital audiobooks. The deal signed today with BBC Worldwide extends an agreement signed by Random House Audio and BBC Worldwide in 2013 to sell and distribute BBC audiobooks that had... Continue reading at The Bookseller
[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Hungarian author László Krasznahorkai has won the £60,000 Man Booker International Prize for his “achievement in fiction on the world stage.” The post László Krasznahorkai Takes Man Booker International Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Hungarian author László Krasznahorkai has won the 2015 Man Booker International Prize. The British literary honor, which is award every two years, comes with a £60,000 purse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
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