The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-03 00:00:00 UTC ]

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Engadget Podcast: Reviewing the PS5 Pro and Apple’s M4 Macs

In this episode, Devindra and producer Ben Ellman recover from the election by discussing our final thoughts on the PlayStation 5 Pro, as well as Apple’s M4 Mac mini (so cute, so powerful!) and new MacBook Pros. The M4 chip is a solid upgrade, but the M4 Pro is shockingly fast (so much so that... Continue reading at Engadget

[ Engadget | 2024-11-08 12:30:09 UTC ]
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Engadget Podcast: Apple’s M4 chip heads to the iMac, Mac mini and MacBook Pro

It's been a Mac-heavy week! In this episode, Devindra and producer Ben Ellman dive into all of Apple's new M4 hardware: the new iMac, Mac mini and refreshed Macbook Pros. The Mac mini, in particular, looks like it'll be a huge hit for anyone who needs a simple desktop system. Also, we dive into... Continue reading at Engadget

[ Engadget | 2024-11-01 13:20:04 UTC ]
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Engadget Podcast: The new iPad Mini is boring and that’s okay!

We finally got an iPad Mini refresh, and it's not particularly exciting. But that's fine! It's still a useful little tablet, and now thanks to the A17 Pro chip, it's already ready for upcoming Apple Intelligence features. In this episode, Engadget Deputy Editor Nathan Ingraham joins to discuss... Continue reading at Engadget

[ Engadget | 2024-10-25 11:30:45 UTC ]
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Engadget Podcast: Hunting data center vampires with Paris Marx

This week, we’re joined by tech critic Paris Marx to discuss Data Vampires, his latest Tech Won’t Save us podcast series. We chat about how data centers suck up vast amounts of power, water and other resources, and why the AI boom is exacerbating those issues. Also, Devindra and Ben dive into a... Continue reading at Engadget

[ Engadget | 2024-10-11 13:30:50 UTC ]
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Engadget Podcast: Why the Windows 11 2024 update is all about Copilot AI

This week, Microsoft started rolling out the Windows 11 2024 update, but it quickly became clear that the company was far more eager to unveil new features for its Copilot AI and Copilot+ AI PCs. In this episode, Devindra and Cherlynn chat about Microsoft's current AI priorities, and what it... Continue reading at Engadget

[ Engadget | 2024-10-04 11:30:26 UTC ]
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Engadget Podcast: Reviewing the iPhone 16 and Apple Watch Series 10

Our reviews of the iPhone 16 Pro and Apple Watch Series 10 are up, thanks to one very tired Cherlynn Low. In this episode, Devindra and Cherlynn discuss her final thoughts on Apple's new hardware, including why the iPhone 16 Pro’s photo processing is particularly interesting. In other news, we... Continue reading at Engadget

[ Engadget | 2024-09-20 11:30:33 UTC ]
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Engadget Podcast: iPhone 16 and Apple rumors with Bloomberg’s Mark Gurman

Apple is gearing up to launch the iPhone 16 on September 9th, so we've brought on Bloomberg's Mark Gurman to chat about his scoops around Apple's upcoming hardware. We should expect some notable additions, like a dedicated camera button, as well as slightly larger screens on the Pro models.... Continue reading at Engadget

[ Engadget | 2024-08-30 11:30:00 UTC ]
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Engadget Podcast: Pixel 9 reviews and Gamescom 2024

This week, Devindra and Cherlynn dive into Engadget's reviews on Google's Pixel 9 and 9 Pro phones. Are they really a step up from last year's devices? And how do they compare to Samsung's latest? Also, we chat about a few stories from Gamescom 2024, including Microsoft's Indiana Jones game... Continue reading at Engadget

[ Engadget | 2024-08-23 11:30:03 UTC ]
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Betty A. Prashker, Book Publishing Pioneer, Is Dead at 99

A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times

[ The New York Times | 2024-08-14 23:11:47 UTC ]
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Engadget Podcast: Samsung Galaxy Ring review, EFF on KOSA, and another AI “Friend”

Samsung's Galaxy Ring is here, and honestly it's just a bit basic. This week, Cherlynn and Devindra dive into what does and doesn't work with Samsung's latest wearable. Also, we discuss Friend's new AI gadget, which listens to your conversations and sends text messages to help you feel less... Continue reading at Engadget

[ Engadget | 2024-08-02 11:30:09 UTC ]
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Engadget Podcast: Motorola's 2024 Razrs make a compelling case for foldables

Motorola is still trying to reclaim the glory of its original Razr phone with its latest foldables. The new Razr and Razr+ are more stylish than the previous models, and at $700 and $1,000 respectively, they're surprisingly affordable for devices with massive folding OLED screens. In other news,... Continue reading at Engadget

[ Engadget | 2024-06-28 11:30:27 UTC ]
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Andy Hughes, Altie Karper to Retire from PRH

Hughes, senior v-p and director of production and design at the Knopf Doubleday Publishing Group, and Karper, managing editor for Pantheon and Schocken and editorial director of Schocken, will retire in December. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-27 04:00:00 UTC ]
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BuzzFeed News Names Karolina Waclawiak as Top Editor

Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times

[ The New York Times | 2022-06-16 21:14:16 UTC ]
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A New Era for the 'Rumpus'

Alyson Sinclair is the new owner of online literary publication the Rumpus, acquiring it from Marisa Siegel, its former managing editor and owner since 2017. Alysia Li Ying Sawchyn has been named editor-in-chief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-10 05:00:00 UTC ]
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Harper’s Bazaar Appoints First Woman of Color as Top Editor

Samira Nasr, a former Vanity Fair fashion director, is leaving Condé Nast to take a key job at Hearst Magazines. Continue reading at The New York Times

[ The New York Times | 2020-06-10 01:35:04 UTC ]
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G/O Media Promotes Deadspin EIC Jim Rich to Editorial Director | People on the Move

[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
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Active Interest Media Gets Into Cannabis | People on the Move

Earlier this week, Active Interest Media, publisher of Better Nutrition, Yoga Journal and a slew of recently acquired former F+W titles, among many others, announced the launch of NatuRx, a new print and digital media brand with a self-described mission of "educating health-conscious consumers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-19 18:48:19 UTC ]
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No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
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Summer reading: dive into the perfect book

As publishers vie to persuade us to pack their titles for the holidays, we chart the evolution of the ’beach read’Summer reads, beach reads, holiday reads … at this time of year, the publishing world works itself into a sweat trying to force its novels into our carry-on luggage, or over the... Continue reading at The Guardian

[ The Guardian | 2019-07-14 07:00:23 UTC ]
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Folio: Toasts the Most Inspiring Women in Media

[caption id="attachment_159797" align="alignright" width="300"] AARP's Myrna Blyth accepting the Lifetime Empowerment and Achievement Award.[/caption] NEW YORK – 200 of the brightest leaders, creatives and business professionals in the magazine media industry gathered at the Grand Hyatt... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-07 19:10:56 UTC ]
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