"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
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NEW YORK — Over 40 up-and-coming publishing professionals were honored at Folio:’s Rising Stars Awards Luncheon at the New York Hilton Midtown on Tuesday. The Rising Star Honorees are individuals who are making their mark and disrupting the status quo of magazine media, even in the early stages... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-10 00:00:00 UTC ]
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Tanit Koch’s departure as top editor of Bild, a mass-market tabloid owned by Axel Springer, the German publishing giant, comes two years after she took up the post. Continue reading at The New York Times
[ The New York Times | 2018-02-03 00:00:00 UTC ]
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Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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Carly Blake from Templar Publishing tells us all about her role as managing editor. Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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In lawsuit over discredited article, Jann Wenner says although ‘Jackie’s’ account was inaccurate, the rest of the story remained validRolling Stone magazine publisher and co-founder Jann Wenner said in a video deposition that he disagreed with a top editor’s decision to retract an entire article... Continue reading at The Guardian
[ The Guardian | 2016-10-30 00:00:00 UTC ]
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Little, Brown has won an auction for a book about the extremes of human ability by Rowan Hooper, the managing editor of New Scientist magazine. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Skip Skwarek, whose long tenure at Dial Books for Young Readers included roles as managing editor and associate publisher, died of pneumonia on January 15. He was 70. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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Judith E. Markham, managing editor at the publishing arm of Our Daily Bread Ministries, and Carol Holquist, publisher of the press, are retiring. They are being replaced, respectively, by Joyce Dinkins and Ken Petersen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-21 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age
[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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He replaces Michael Denieffe, who is retiring after 45 years with the companyEd McCann has been appointed as managing editor of the Irish-based newspaper publisher, Independent News and Media (INM). He replaces Michael Denieffe, who is retiring after 45 years with the company.McCann was deputy... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print. Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaki ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
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NewBay Media has named John Laposky editor-in-chief of TWICE. Laposky had served as the magazine's managing editor since 1995. Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-05 00:00:00 UTC ]
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Bloomsbury Children’s is to publish a YA novel by Jeff Giles, former managing editor of... Continue reading at The Bookseller
[ The Bookseller | 2014-05-30 00:00:00 UTC ]
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At Chronicle Books, Sarah Golski has been promoted to managing editor of the lifestyle group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek
[ AdWeek | 2013-11-25 00:00:00 UTC ]
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