How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post

Other Publishing stories related to: 'How The Onion Gets People to Read Sponsored Content: Make Fun of It'


How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


Review: Two pros aim to make reading fun for kids in 'How to Raise a Reader'

Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
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Instagram Just Added a Tag to Make Sponsored Content More Transparent

Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
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This Comic Book Makes Important, Boring Data Fun To Read

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[ Fast Company | 2014-11-17 00:00:00 UTC ]
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How Busy People Make Time To Read--And You Can Too

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[ Fast Company | 2014-02-27 00:00:00 UTC ]
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Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget

[ Engadget | 2012-02-27 00:00:00 UTC ]
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Sharjah Children’s Reading Festival: ‘Making Reading a Lifelong Habit’

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[ Publishing Perspectives | 2019-04-17 00:00:00 UTC ]
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Shocker: People who read ebooks read more

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[ Engadget | 2012-04-06 00:00:00 UTC ]
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Lots of People Make Money on Fanfic. Just Not the Authors

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[ Wired | 2024-02-28 20:42:17 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

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[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Making Formulas Fresh Again: A Reading List of Fantasy Tropes Reimagined

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[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
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Animated GIF generator from Picsart makes AI fun again

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[ Engadget | 2023-07-03 17:59:35 UTC ]
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Publishing On and Off the Page: A Reading List of Books About Book People

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[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
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‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

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[ The Guardian | 2023-04-05 05:00:25 UTC ]
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Otherlands author Thomas Halliday: ‘Some people have insisted on reading the book backwards’

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[ The Guardian | 2023-01-28 18:00:26 UTC ]
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‘Bookish People’ is the perfect summer read for book lovers

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[ The Washington Post | 2022-08-04 11:00:00 UTC ]
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These are the books all the rich people will be reading in the metaverse this year.

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[ Literrary Hub | 2022-06-02 14:46:06 UTC ]
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The People Who Show Up for You: A Reading List of Unconventional Families

I grew up with two sets of amicably divorced grandparents. That meant I had three grandmothers—whip-smart, accomplished, fans of flowers and capital-c Culture—and four grandfathers: a Civil War-obsessed lawyer who loved opera and plaid; an intimidating, accomplished doctor with a collection of... Continue reading at Literrary Hub

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