Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
News tagged with: #digital publishing #york university

Other news stories related to: "Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?"

Cathcart Froden wins £10k Dundee International Book Prize

Martin Cathcart Froden’s unpublished debut novel Devil Take the Hindmost has been announced as the winner of the Dundee International Book Prize 2015. Cathcart Froden was awarded the £10,000 prize and a publishing deal with Freight Books at the Dundee Literary Festival today (21st October). He... Continue reading at The Bookseller

[ The Bookseller | 2015-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #freight books #publishing deal

BBC's McMafia drama to focus on global organised crime

Producers of globe-hopping series created by Drive screenwriter Hossein Amini from Misha Glenny’s book hope it will have international appealBBC1 will look to rival The Godfather and The Sopranos with a globe-hopping drama set in the world of organised crime inspired by the best-selling book... Continue reading at The Guardian

[ The Guardian | 2015-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book hope

International Bestseller List: 'The Girl in the Spider's Web' Remains Hot Across Europe

David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stieg larsson

Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #academic publishing #springer nature #frankfurt appeared

Perseus, R.R. Donnelley Team Up to Create Global Metadata Platform

Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this |

Ingram Adds Three Countries to its Global Connect Network

The Ingram Content Group has struck deals with companies in China, India and Italy to expand its Global Connect network to those three countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #struck deals #ingram adds

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this |

A manifesto for authors' marketplace success

"The gold rush is over," writes Auckland-based author Gary McLaren, seeing it as a natural market phenomenon that, "the supply of new books was eventually going to exceed demand" in digital publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing

PRH Signs Global Deal for Phil Collins Autobiography

Penguin Random House has signed a global deal for the autobiography of musician Phil Collins, with Tricia Boczkowski buying for Crown U.S. and Ben Dunn buying for Century U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global deal

7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this |

The Importance of Licensing: Children’s Brands and Books

Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media properties #books appeared

International Hot Book Properties, Week of October 12, 2015

As the 2015 Frankfurt Book Fair opens, deals are being struck for, among other projects, a children's book from film director and screenwriter Bobbie Peers and a debut UK novel discovered in the slush pile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #slush pile #film director

Facebook to Test New E-Commerce Marketplace, Shoppable Ads

Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #start testing #facebook --

The Revival of Odessa as a Center for International Literature

A new literature festival in Odessa on the Black Se , featuring Ukrainians and Russians together, underscored the role literature plays in civil discourse. The post The Revival of Odessa as a Center for International Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literature festival #international literature

Mail raids Microsoft for chief to lead global digital expansion

James Leaver will head up international growth of Mail Online outside its core markets of the US, UK and AustraliaThe Daily Mail has raided the senior ranks of Microsoft to appoint a chief to head up its digital expansion into international markets.Mail Online has appointed James Leaver,... Continue reading at The Guardian

[ The Guardian | 2015-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international markets #international growth #mail online

Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine publishers #long time #sponsored content #brand appeared

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek

[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video capabilities #prominent placement

Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #nursing times #retail week

How News Corp is uniting 10 business units and 25,000 employees in a global IT push

Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World

[ PC World | 2015-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real estate #book publishing #media conglomerate