That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
News tagged with:
#digital publishing
#york university
Resources and coverage from the Global Kids Connect conference, a convergence of innovative minds focused on children’s book publishing and the changing children’s book business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book business
#book publishing
Capping the Global Kids Connect conference was a party for PW's just-published Children's Starred Reviews Issue; many local authors and illustrators whose books were featured in that issue were in attendance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#local authors
Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#product development
This year's Sharjah International Book Fair, now in its 34th year, was the largest ever drawing 1,547 participating publishers from 64 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this |
The one-day conference offered an expert lineup of publishers, editors, and agents, who offered professional perspectives on everything from content creation and licensing to doing business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content creation
AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook live
A number of different authors topped bestsellers lists around the world at the end of October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
More news stories like this |
Gardners’ turnover and profit was down last year in a ‘competitive and challenging” market, but international sales at the company performed strongly. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international sales
#challenging market
An American debut by a London-based author sells in Sweden, and a Dutch novel about the disowned daughter of Pablo Neruda is preempted in France. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pablo neruda
#american debut
Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
More news stories like this |
What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#conde nast
#marc jacobs
#steve madden
#urban outfitters
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#company revealed
#oculus rift
#small step
#360-degree videos
Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with... Continue reading at Betanews
[ Betanews | 2015-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#targeted content
#audience segments
#content publishers
Among the books generating interest across the globe are a nonfiction account of a photographer who was held captive by ISIS, and a book by a German forestry expert which posits that trees can communicate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#held captive
#nonfiction account
Clark, a literary agent at Curtis Brown Ltd. and speaker at PW’s upcoming Global Kids Connect Summit, talked us about what U.S. children's titles seem to be working well abroad right now, and the biggest mistakes publishers make in their approach to their foreign rights business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#curtis brown
#literary agent
The Sharjah International Book Fair kept international delegates entertained with a visit to an oasis, camel rides and 'falcon petting.' The post Camels, Falcons, Oh My! Entertainment at the Sharjah International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-05 00:00:00 UTC ]
More news stories like this |
Questioned whether North Korea could join the International Publishers Association, IPA President Richard Charkin grinned and gave a simple answer. The post Could North Korea Join the International Publishers Association? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simple answer
#north korea
Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#clare somerville
#publishing teams
#working closely
#newly-created role
#group hcg
#hachette children
A number of memoirs are heating up internationally, with many having picked up steam at this month's Frankfurt Book Fair. Among the true-life tales gaining traction are a memoir from a Dutch poet about the death of his wife and father, and a Swedish journalist's story about her... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
More news stories like this |
Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social marketers
#-based publisher
#bleacher report