#targeted content

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Adobe announces private data marketplace

Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with... Continue reading at 'Betanews'

[ Betanews | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted content #audience segments #content publishers


ComScore Inc. To Measure Multiplatform Traffic

ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted content