That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has helped bring international brands on board, including Apple, Amazon, Nike, Inditex, Burberry and L'Oreal.Recently she has focused on building up Tmall Global, a cross-border commerce initiative launched last year that gives brands without a China business license a way to sell online to Chinese consumers. Costco chose that route. Just last week, Macy's said it would team up with a Hong Kong company to start an e-commerce pilot on the platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Dissident tales from pseudonymous author Bandi, still living in the country, are very rare fiction to emerge from the secretive dictatorshipA collection of short stories written under a pseudonym and smuggled out of North Korea is on its way to becoming an international literary sensation, with... Continue reading at The Guardian
[ The Guardian | 2016-02-12 00:00:00 UTC ]
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The first fiction smuggled out of North Korea sells in the U.S., and an Italian debut by a translator draws international buzz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-09 00:00:00 UTC ]
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Sci-fi author Leena Krohn, political fiction writer Boualem Sansal, and nonfiction bestselling author Peter Wohlleben are on the global publishing radar these days in our Author Buzz. The post International Author Buzz: Leena Krohn, Boualem Sansal, Peter Wohlleben appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-05 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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The director general of the World Intellectual Property Organisation (WIPO) has been confirmed to speak to senior international publishers at the 31st International Publishers Congress. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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Held annually in the French medieval-era city of Angouleme, the Festival International de la Bande Dessinee is one of the most prestigious comics festival in Europe. Publishers Weekly was on hand to bring back images of the Festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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Ullstein and Bonnier UK are launching a new digital imprint called Manilla that will publish English ebook editions of bestselling German fiction. The post Manilla: New Home for International Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-02 00:00:00 UTC ]
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Published to mark the 40th anniversary of the French comics publisher Humanoids, 'Tipping Point' will be published simultaniously in France, Japan, the U.K., and the U.S. in January and February 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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Bestseller lists from France, Italy, and Sweden, where Svetlana Alexievich was the #1 nonfiction title in December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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The chairman of China South Publishing & Media Group, Gong Shuguang, offers advice to international publishers who want to work with Chinese companies. The post 3 Tips for International Publishers Who Want to Do Business in China appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles to everyone on Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
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The Chinese e-commerce giant says it has signed a deal to buy the country’s leading English-language newspaperChinese e-commerce giant Alibaba says it is buying Hong Kong’s leading English-language newspaper, the South China Morning Post.Alibaba group said on Friday that it signed a deal with... Continue reading at The Guardian
[ The Guardian | 2015-12-11 00:00:00 UTC ]
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To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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Finnish prize-winner racks up sales, Death takes a roadtrip in Germany, a Nigerian novel comes to France, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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