At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-19 00:00:00 UTC ]
News tagged with:
#post publishers
#candid thoughts
#platform publishing
#making money
Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google search
#publishers focus
#super bowl
#renewed focus
Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget
[ Engadget | 2016-10-08 00:00:00 UTC ]
More news stories like this |
Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post youtube
#social platforms
#snapchat --
The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large publishers
#facebook content
#facebook appeared
#complicated relationship
#mixed feelings
#referral traffic
Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#measurement problem
#social giant
#sticking point
#subject matter
Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook launched
#pulling back
Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steady stream
#months ago
Authors, traditionally published and self-published, need to adapt to stay viable, says Merilyn Simonds, former chief of The Writers' Union of Canada. The post A Leader in Canadian Writing Takes Stock of Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing appeared
#traditionally published
Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday
[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#conduct business
#performance metrics
#latest signal
#walled gardens
The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videos viewed
#figures presented
Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook friend
#benefit publishers
#post publishers
#key biscayne
#publishing execs
#vox media
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post icymi
#programmatic advertising
#ad network
Four months after News Corp launched Heat Street, the right-leaning upstart is reaching 5 million uniques and has become something of a model for its other publications such as The Wall Street Journal and Marketwatch and future digital launches. “That’s a first for a startup to have that kind of... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this |
Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#referral traffic
#invested heavily
#hardest hit
#publishing directly
In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic reach
#facebook appeared
#vr content
#major publisher
Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#digital giants
#record labels
As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#social giant
360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bryan wiener
#growing market
Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek
[ AdWeek | 2016-08-12 00:00:00 UTC ]
More news stories like this |
For the first time, a pair of self-published authors, Aaron and Jennifer Smith, took two spots on PW’s Religion Nonfiction Bestsellers list. Plus, Wanda Brunstetter topped the fiction list with the latest installment of her Amish Milionaire series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published authors
#fiction list
#latest installment