Programmatic Advertising: Not Just a Scale Game

Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Other Publishing stories related to: 'Programmatic Advertising: Not Just a Scale Game'

Adam Rippon’s path to becoming ‘America’s sweetheart’ was not all fun and (Olympic) games

But his memoir, “Beautiful on the Outside,” makes the comedic most of his low points. Continue reading at The Washington Post

[ The Washington Post | 2019-10-16 13:00:00 UTC ]
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A Drew for Every Mood: Which Nancy Drew PC Game Is For You?

While you wait for Midnight in Salem's release, choose your favorite book genre and find something to play among these older Nancy Drew PC games. Continue reading at Book Riot

[ Book Riot | 2019-10-14 10:40:07 UTC ]
More news stories like this | News stories tagged with: #favorite book

‘Wild Game’ is an eloquent — and lurid — tale of a mother-daughter bond gone awry

Adrienne Brodeur’s memoir is a riveting account of what it was like to be her mother’s secret-keeper. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 14:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir

What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

New Hunger Games book title and cover revealed by Scholastic

Scholastic has announced the next instalment in Suzanne Collins’ The Hunger Games series will be called The Ballad of Songbirds and Snakes. Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 15:14:24 UTC ]
More news stories like this | News stories tagged with: #suzanne collins #scholastic #book title

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

HarperCollins snaps up 'game-changing' spy series

HarperCollins has signed a two-book deal with spy fiction writer Charles Cumming. Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 07:41:32 UTC ]
More news stories like this | News stories tagged with: #harpercollins snaps #spy series #harpercollins

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Things get weird when a neural net is trained on text adventure games

We've seen people turn neural networks to almost everything from drafting pickup lines to a new Harry Potter chapter, but it turns out classic text adventure games may be one of the best fits for AI yet. This latest glimpse into what artificial intel... Continue reading at Engadget

[ Engadget | 2019-09-11 19:39:00 UTC ]
More news stories like this | News stories tagged with: #harry potter

You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

17-punt NFL Kickoff Game draws 22 million viewers

Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 21:11:16 UTC ]
More news stories like this | News stories tagged with: #usual suspects #state farm #film studios #bought time #warner bros #real time #good place #nielsen

China Bestsellers for July: An Urban Online Gaming Culture Drives Sales

New fiction on China's bestseller lists captures the contemporary sensibilities of young adults in the country's largest cities. The post China Bestsellers for July: An Urban Online Gaming Culture Drives Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-30 05:30:36 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #young adults #largest cities #bestseller lists

Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen

Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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'Blacksad' is a promising detective game based on a cult comic

Blacksad is a long-running graphic novel series that covers some heavy topics through a noir detective window. Set in the 1950s, it follows hardboiled detective John Blacksad, with each book focusing on a new case. It's one of my favorite series, but... Continue reading at Engadget

[ Engadget | 2019-08-22 12:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite series #graphic novel

Will Publishers Roll the Dice on Board Games?

Board games are booming, but comics publishers are wary about entering the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #board games #comics publishers

News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp

Michael Joseph to publish Game of Thrones Guide with HBO

Michael Joseph has partnered with HBO to publish Game of Thrones: A Guide to Westeros and Beyond, The Complete Series in November, offering "a visually dynamic exploration of complex plots and narrative arcs". Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 21:50:07 UTC ]
More news stories like this | News stories tagged with: #michael joseph