Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
News tagged with:
#programmatic advertising
Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with:
#good fit
#ad space
#great opportunity
#active international
#hotel rooms
Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
More news stories like this | News stories tagged with:
#$450 million
#print publication
Niantic's real-world events for 2019 were so successful that they generated $249 million in tourism revenue across Chicago, Dortmund and Montréal. That's what the company has revealed in a new events website, which it launched alongside its fe... Continue reading at Engadget
[ Engadget | 2020-01-23 13:44:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Suzanne Collins’s upcoming fourth book in her bestselling series is not exactly what fans were hoping for. The minds behind The Hunger Games are catching fire from fans of the books upset that President Snow is going to be the subject of a prequel entitled The Ballad of Songbirds & Snakes,... Continue reading at Fast Company
[ Fast Company | 2020-01-22 12:20:56 UTC ]
More news stories like this | News stories tagged with:
#hunger games
#suzanne collins
#bestselling series
#catching fire
#scholastic announced
#origin story
#scholastic
There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Blacksad: Under the Skin has been available on Steam since mid-November, but don't worry about buying it if you'd rather play on a console -- you only have a few more days to wait. The noir detective game, based on a graphic novel series, will be out... Continue reading at Engadget
[ Engadget | 2019-12-07 09:55:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#sheel shah
#strategic partnerships
#consumer products
#hearst
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
More news stories like this | News stories tagged with:
#technology platforms
#news publishing
Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Anime NYC 2019, held at the Javits Center November 15-17, expanded to fill the entire 410,000 square foot main exhibition floor of the convention center, with booths from anime, game, and manga companies and all kinds of merchandise. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#convention center
#manga
You can make your reading experience *even better* with these great book reading accessories. Continue reading at Book Riot
[ Book Riot | 2019-11-15 11:38:51 UTC ]
More news stories like this | News stories tagged with:
#great book
#book reading
National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 22:34:50 UTC ]
More news stories like this | News stories tagged with:
#seventh year
Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News
[ ABC News | 2019-11-12 23:02:58 UTC ]
More news stories like this | News stories tagged with:
#big winner
#nielsen
Desert Bus won't be the only big name in town for games that are purposefully, excruciatingly boring. AMC is marking the start of its game publishing division by unveiling Airplane Mode, a game from Bacronym that tasks you with sitting through a nea... Continue reading at Engadget
[ Engadget | 2019-11-10 13:56:00 UTC ]
More news stories like this | News stories tagged with:
#airplane mode
#publishing division
Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with:
#charging people
#magnolia journal
#specific brand
#audited media
#subscriber base
#significant growth
#majority stake
Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 16:31:20 UTC ]
More news stories like this | News stories tagged with:
#video games
#mental health
Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with:
#subscriber base
#long time
#seismic shift
#nielsen
But his memoir, “Beautiful on the Outside,” makes the comedic most of his low points. Continue reading at The Washington Post
[ The Washington Post | 2019-10-16 13:00:00 UTC ]
More news stories like this |