Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World
[ PC World | 2022-02-09 18:09:04 UTC ]
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#console gamers
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The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World
[ PC World | 2022-02-08 14:47:24 UTC ]
More news stories like this | News stories tagged with:
#haptic feedback
#console gamers
#expect vibration
#enhance immersion
#poo stain
#white sheet
#weeks left
#syncing progress
#today epic
#linux version
#incomplete glimpses
#huge library
#starting price
#february 25th
#big promises
#libraries
Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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#seven-figure sum
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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#upfront negotiations
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In an overcrowded market with the proliferation of streaming platforms alongside the traditional broadcaster, creating content based on previous IP is an ever-growing trend (see today’s news piece on Netflix). Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 02:33:21 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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#big move
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With modern consoles offering gamers graphics so photorealistic that they blur the line between CGI and reality, it's easy forget just how cartoonishly blocky they were in the 8-bit era. In his new book, Creating Q*Bert and Other Classic Arcade Games, legendary game designer and programmer... Continue reading at Engadget
[ Engadget | 2021-12-25 16:30:11 UTC ]
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#greatest thing
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Have you ever looked at your mouse and thought "it's fine, but kind of a big fat waste of space?" Gaming accessory company XPG apparently did, because it's just unveiled a concept mouse for CES 2022 with a built-in high-speed SSD drive stuffed inside, Digital Trends has reported. The XPG Vault... Continue reading at Engadget
[ Engadget | 2021-12-24 21:00:55 UTC ]
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J R Ellis’ Murder at St Anne’s (Thomas & Mercer) has clocked in as the Bookstat e-book number one for the week ending 11th December, marking the author’s first number one in the chart. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 10:37:54 UTC ]
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#e-book
Sweet Cherry imprint Clock Tower Publishing has acquired M J Sullivan’s YA sci-fi series inspired by gaming and virtual reality. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 18:01:30 UTC ]
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#virtual reality
It’s been a while since we’ve heard any news from Amy Hennig, but now we know what the former Naughty Dog and Visceral Games writer and creative director has been working away at since going indie in 2018. On Friday, Marvel announced its working with Hennig’s Skydance New Media studio on a new... Continue reading at Engadget
[ Engadget | 2021-10-29 17:27:14 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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#streaming service
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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#pizza hut
#non-fungible tokens
#contextual targeting
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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#current role
#work alongside
#digital media
A Squid Game manicure, Harry Potter wand classes, a fountain covered in nails, and the latest waxwork of the Queen. Continue reading at BBC News
[ BBC News | 2021-10-17 12:08:52 UTC ]
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#harry potter
Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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#hearst
Nina Scales will join DK as international publishing and licensing director as successor to Emma James, who leaving after 24 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 04:16:32 UTC ]
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#join dk
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Daryl Gregory, author of the new novel 'Revelator,' recommends 10 groundbreaking Southern gothics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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#digital media
In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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#secret library
#famous writers
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