Programmatic Advertising: Not Just a Scale Game

  Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
News tagged with: #programmatic advertising

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Best cloud gaming services: GeForce Now vs. Amazon Luna vs. Google Stadia and others

Being able to play modern, high-quality video games on just about any kind of PC is the big pitch of the handful of cloud gaming services out there. Using a subscription model, these services allow people with a strong internet connection to tap remote servers in order to play video games of... Continue reading at PC World

[ PC World | 2022-07-29 10:30:00 UTC ]
More news stories like this | News stories tagged with: #technical specifications #libraries


Watch Annapurna Interactive's games showcase here at 3PM ET

Annapurna Interactive is set to hold its second games showcase today at 3PM and you can watch it below. The powerhouse indie publisher just released one of the most anticipated games of the year in Stray, as well as the acclaimed, speedrun-friendly Neon White. It's about to offer a look at... Continue reading at Engadget

[ Engadget | 2022-07-28 18:00:16 UTC ]
More news stories like this | News stories tagged with: #annapurna interactive #release date #indie publisher


Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with: #news publisher


Teenage Mutant Ninja Turtles 13-game anthology debuts August 30th

Shredder's Revenge is great if you want a modern take on Teenage Mutant Ninja Turtles beat-'em-ups, but what if you'd rather stick with the classics? You won't have to wait long to revisit those, either. Digital Eclipse, Konami and Nickelodeon have announced that TMNT: The Cowabunga Collection... Continue reading at Engadget

[ Engadget | 2022-07-22 14:00:16 UTC ]
More news stories like this | News stories tagged with: #bundle includes #golden era #anthology


Quidditch is now quadball, distancing game from J.K. Rowling, league says

Quidditch, a sport invented by Harry Potter author J.K. Rowling, is rebranding as “quadball” amid controversy over the author’s comments. Continue reading at The Washington Post

[ The Washington Post | 2022-07-20 13:42:04 UTC ]
More news stories like this | News stories tagged with: #harry potter


E3 2023 will be run by the team behind the PAX gaming events

The folks in charge of some of the biggest gaming events in the US will now be running the biggest one of them all. ReedPop, organizers of the various PAX events, as well as New York Comic Con and Star Wars Celebration, has been tapped to produce next year’s E3. In a statement, the Electronic... Continue reading at Engadget

[ Engadget | 2022-07-08 08:31:44 UTC ]
More news stories like this | News stories tagged with: #long-awaited return #hybrid event #gaming industry #comic con


In Gabrielle Zevin’s novel, two video game designers chase love IRL

"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post

[ The Washington Post | 2022-06-28 16:07:16 UTC ]
More news stories like this | News stories tagged with: #gabrielle zevin


‘Roller Champions’ comes to Switch and Epic Games Store on June 21st

Ubisoft released its long-delayed sports game Roller Champions last month on PC, PlayStation and Xbox, and Nintendo Switch players are about to join the fray. A UK eShop listing spotted by Nintendo Life first indicated the free-to-play title will be released on the hybrid console on June 21st.... Continue reading at Engadget

[ Engadget | 2022-06-20 17:10:28 UTC ]
More news stories like this | News stories tagged with: #june 21st #free-to-play title #stiff competition #publisher announced


Amazon teases 30 free games and a $10 credit for Prime Day 2022

Amazon Prime Day is back for 2022. Despite its beginnings as a shopping “holiday” no one asked for, it’s grown to mammoth proportions—Amazon Prime members can expect a flood of discounts when the deals start dropping at midnight PT on Tuesday, July 12 and run through Wednesday, July... Continue reading at PC World

[ PC World | 2022-06-16 19:27:37 UTC ]
More news stories like this | News stories tagged with: #prime day #prime video #prime reading #kindle unlimited #stay tuned #kindle


The Morning After: The French government bans English gaming terms, including ‘eSports’

Not satisfied with trying to replace “WiFi” with “l’access sans fil à internet” (which didn’t work), l'Académie française set its sights on gaming terms in 2017. It’s now gained traction with the government, and France’s Ministry of Culture has announced it’ll ban terms including "streamer" and... Continue reading at Engadget

[ Engadget | 2022-06-01 11:15:19 UTC ]
More news stories like this | News stories tagged with: #business model #kindle


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


How the new PlayStation Plus stacks up against Xbox Game Pass

More than a month after revealing the revamped version of PlayStation Plus, Sony has shared the initial lineup of games heading to its new service, covering everything from original PlayStation classics and PlayStation Portable titles to modern hits. The new PlayStation Plus has three tiers,... Continue reading at Engadget

[ Engadget | 2022-05-19 18:45:16 UTC ]
More news stories like this | News stories tagged with: #outer wilds #significant portion #costs $10 #memoir


Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising


AMD announces 2023 ‘extreme gaming laptop CPU,’ Dragon Range

AMD said Tuesday afternoon that it has made a change to its mobile CPU roadmap, adding an “extreme gaming laptop CPU” for 2023, code-named “Dragon Range.” AMD made the announcement at a small press conference following the release of its second-quarter 2022 earnings, which showed a reported... Continue reading at PC World

[ PC World | 2022-05-03 23:19:22 UTC ]
More news stories like this | News stories tagged with: #net income #past january #big takeaway #direct result #small press


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with: #tv shows #release date #mobile phone #mobile phones #global head #sheer number #prime subscribers #makes sense #kindle


Humble Bundle unveils Stand with Ukraine charity game bundle

Humble Bundle has put together a charity game bundle with all proceeds going to humanitarian crisis relief efforts in Ukraine. For a minimum donation of $40, you can pick up more than 120 games, books, apps, game asset packs and other goodies worth a total of over $2,500 through the Stand with... Continue reading at Engadget

[ Engadget | 2022-03-18 19:54:35 UTC ]
More news stories like this | News stories tagged with: #joined forces #gaming space #activision blizzard #graphic novel


'The Quarry' is a teen horror game from the creators of 'Until Dawn'

The producers of Until Dawn are returning to their roots after years of Dark Pictures Anthology games. Supermassive Games and 2K have unveiledThe Quarry, a teen horror title that has you once again deciding the fates of frightened youth. You control nine camp counselors as a night of celebrating... Continue reading at Engadget

[ Engadget | 2022-03-17 20:15:57 UTC ]
More news stories like this | News stories tagged with: #xbox series #star power #work hard #windows pcs #horror movies #anthology


Make money turning your short fiction… into a video game?

Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat?  Sure you do! Well,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
More news stories like this | News stories tagged with: #video game #literary magazines #paris review #late capitalism #short stories


Will your games work on the Steam Deck? This official tool tells you

Valve’s portable PC gaming machine, the Steam Deck, is gaining a lot of attention as its official release date draws near. But between its Linux-based Steam OS operating system and its power-efficient AMD parts, players could be forgiven for wondering which high-powered games can actually run... Continue reading at PC World

[ PC World | 2022-02-23 17:14:15 UTC ]
More news stories like this | News stories tagged with: #large library #steam deck #libraries