Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
News tagged with:
#programmatic advertising
The long-running legal tussle between Apple and Epic Games picked up another ruling, in the former’s favor, although the three-judge panel also upheld a part of the original ruling in Epic's favor. The US Ninth Circuit Court of Appeals upheld a lower court ruling, which rejected most of Epic's... Continue reading at Engadget
[ Engadget | 2023-04-25 11:16:04 UTC ]
More news stories like this | News stories tagged with:
#regulatory issues
#european commission
#web browsers
#kindle scribe
#multi-column layout
#kindle
Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with:
#national enquirer
#digital age
#news publisher
Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO... Continue reading at AdWeek
[ AdWeek | 2023-04-12 19:25:11 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#single word
#harry potter
Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | News stories tagged with:
#digital media
Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic ads
#open market
#significant portion
#publishers make
Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
More news stories like this | News stories tagged with:
#times book
The Nintendo eShop for the Wii U and 3DS game consoles officially closed for business on March 27th, 2023, permanently disabling all new purchases on the platforms. We knew this was coming. Nintendo quietly announced the eShop's closure over a year ago, asserting that it was the "natural life... Continue reading at Engadget
[ Engadget | 2023-03-27 14:00:52 UTC ]
More news stories like this | News stories tagged with:
#average consumer
#subscription services
#libraries
Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget
[ Engadget | 2023-03-23 08:01:38 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#$10 million
#publishing arm
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Inclusive programming was one of the hallmarks of the Association of Writers and Writing Programs meeting, which ran March 8-11 in Seattle and drew approximately 9,500 people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-13 04:00:00 UTC ]
More news stories like this |
It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget
[ Engadget | 2023-03-09 16:20:56 UTC ]
More news stories like this | News stories tagged with:
#sales figures
#in-app purchases
#large audience
#large chunk
#developing software
#self-publish
Myrna Keliher, founder of letterpress studio Expedition Press, unveiled a 40-foot-long, four-foot-tall plywood mural at Winter Institute with the phrase "i continue to continue." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#winter institute
The Humble Bundle company is no stranger to either massive groups of PC games or charitable giving, and it’s combining its talents for a deal you don’t want to miss. The Türkiye-Syria Earthquake Relief Bundle is a package of 69 games (plus some TTRPG elements and comics) sold for a minimum... Continue reading at PC World
[ PC World | 2023-03-02 16:28:03 UTC ]
More news stories like this | News stories tagged with:
#total retail
#full list
#graphic novel
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | News stories tagged with:
#business development
#ad dollars
#digital media
Horror movie powerhouse Blumhouse is getting into video games. The company behind hits like M3GAN, Get Out, The Purge and Insidious is opening a production and publishing division that will work on original horror games for PC, consoles and mobile.“We’re in the scary story business. We do films,... Continue reading at Engadget
[ Engadget | 2023-02-21 16:50:41 UTC ]
More news stories like this | News stories tagged with:
#worked closely
#annapurna interactive
#indie publisher
#donut county
#outer wilds
#publishing division
The new Harry Potter game, Hogwarts Legacy, has generated a lot of controversy, which is reflected within the gameplay itself. Continue reading at The Conversation
[ The Conversation | 2023-02-15 04:01:53 UTC ]
More news stories like this | News stories tagged with:
#hogwarts legacy
#harry potter
Hogwarts Legacy is the Harry Potter game I’ve been dreaming of since I was a teenager. I grew up alongside the Harry Potter novels and devoured them all, and I spent the time between book releases reading and writing fanfiction set in the Wizarding World. I would’ve traded my little emo soul for... Continue reading at Engadget
[ Engadget | 2023-02-10 17:00:41 UTC ]
More news stories like this | News stories tagged with:
#coolest work
#harry potter
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with:
#performance marketing
#told adweek
#publisher announced
Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
More news stories like this | News stories tagged with:
#upcoming titles
#nintendo switch
#february 16th
#climate change
#fair amount
#partly due
#indie publisher
Cloud gaming libraries normally get larger, but Amazon Luna's appears to be shrinking — for now, at least. 9to5Googlenotes that the paid Luna+ tier will lose 53 games in February. Many of these are older or niche titles you won't necessarily miss, but that does mean losing classics like No More... Continue reading at Engadget
[ Engadget | 2023-02-06 16:53:46 UTC ]
More news stories like this | News stories tagged with:
#recent titles
#tough sell
#game pass
#back catalog
#great time
#libraries