Programmatic Advertising: Not Just a Scale Game

  Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
News tagged with: #programmatic advertising

Other Publishing stories related to: 'Programmatic Advertising: Not Just a Scale Game'

Koji wants to do for games, memes, and selfies what TikTok did for music

The new startup Koji wants you to be able to remix digital content without having to code. Is it the next evolutionary leap after TikTok? While most social platforms have found new ways to democratize content creation, TikTok represented a paradigm shift in how content can be repurposed.Read... Continue reading at Fast Company

[ Fast Company | 2020-06-30 09:00:34 UTC ]
More news stories like this | News stories tagged with: #social platforms #paradigm shift #digital content

The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media

Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication

Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant

MJ wins auction for Van Rensburg's 'game-changing' debut

Michael Joseph has acquired The Downfall and a second novel, Eden Lost, by debut author Laure Van Rensburg in a six-figure deal after a six-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-21 20:13:47 UTC ]
More news stories like this | News stories tagged with: #michael joseph #six-figure deal #debut author

‘Nothing Is Wrong and Here Is Why’ takes hilarious aim at the current administration. But it’s not all fun and games.

Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post

[ The Washington Post | 2020-06-15 08:18:15 UTC ]
More news stories like this | News stories tagged with: #current administration

Boosted by Hunger Games Prequel, Unit Sales Rose 5.5% Last Week

Led by 'The Ballad of Songbirds and Snakes,' Suzanne Collins’ prequel to her blockbuster Hunger Games series, unit sales of print books rose 5.5% last week over the week ended May 16 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended #suzanne collins

The Flying Pig Games (shelftalker)

Promoting the fourth book in the Hunger Games series during COVID-19 invited a little video intervention. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-19 10:49:35 UTC ]
More news stories like this | News stories tagged with: #fourth book

Scholastic builds anticipation online for Hunger Games prequel

Scholastic has been building anticipation online for Suzanne Collins' eagerly awaited prequel to the Hunger Games series, The Ballad of Songbirds and Snakes. Continue reading at The Bookseller

[ The Bookseller | 2020-05-17 18:28:18 UTC ]
More news stories like this | News stories tagged with: #scholastic

Time for Nerd Jeopardy! (A Literary Trivia Game Show)

Ryan Chapman hosts Nerd Jeopardy, the online literary game show. Tonight Ryan is joined by Kristen Arnett, author of Mostly Dead Things, and Katie Whittemore, translator of Sara Mesa’s Four by Four. This week’s indie bookstore spotlight is on Magers & Quinn. Sign up for next week, May 20,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-15 15:43:54 UTC ]
More news stories like this | News stories tagged with: #nerd jeopardy #kristen arnett #bookstore

Scott Turow is a master of the legal thriller. ‘The Last Trial’ proves he’s still at the top of his game.

The novel revisits Sandy Stern, a character Turow first introduced in his debut, 1987’s “Presumed Innocent.” Continue reading at The Washington Post

[ The Washington Post | 2020-05-12 15:18:02 UTC ]
More news stories like this | News stories tagged with: #scott turow #legal thriller

‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday podcast #revenue streams #news publishing

Square Enix's 54-game charity bundle includes Eidos and Ion Storm classics

Need an incentive to stay at home during the pandemic? How about a months-long game backlog that includes some classics? Square Enix is happy to oblige. The publisher has released a Square Enix Eidos Anthology on Steam that bundles 54 Eidos games for... Continue reading at Engadget

[ Engadget | 2020-05-11 13:20:20 UTC ]
More news stories like this | News stories tagged with: #square enix #anthology

Square Enix’s 'Stay Home and Play' bundle gives you 54 games for under $40

Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World

[ PC World | 2020-05-08 18:45:00 UTC ]
More news stories like this | News stories tagged with: #square enix #stay home #anthology

Digital Bestseller Lists: Buchanan's Wall scales the heights

For the week ending 4th April, it was all change in the Bookstat e-book top 10, as nine new entries rushed in.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 05:02:27 UTC ]
More news stories like this | News stories tagged with: #e-book

Times Literary Supplement offers free advertising to indies

The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 04:53:42 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic

Barnes & Noble Scales Back

Barnes & Noble has now temporarily closed more than 500 stores and furloughed "a large number" of employees across all departments at its company headquarters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #temporarily closed #large number

Google makes it easier for studios to self-publish Stadia games

Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget

[ Engadget | 2020-03-24 12:31:00 UTC ]
More news stories like this | News stories tagged with: #google makes #tech giant #self-publish

Scholastic creates Hunger Games prequel campaign for coronavirus-hit indies

Scholastic UK has created a pre-order campaign for Suzanne Collins' Hunger Games prequel that it says could drive trade to indie bookshops during the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 08:56:22 UTC ]
More news stories like this | News stories tagged with: #scholastic uk #pre-order campaign #suzanne collins #indie bookshops #coronavirus outbreak #scholastic

AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with: #brian lesser #good position #quarter results #source familiar #media arm #time warner