Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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The company is also selling and spinning off some of its divisions as the video game industry faces cutbacks. Epic Games, maker of the smash hit Fortnite, isn’t immune to the troubles of the video game industry. The publisher announced Thursday it was laying off 16% of its staff, which works... Continue reading at Fast Company
[ Fast Company | 2023-09-28 14:15:00 UTC ]
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#epic games
#publisher announced
Writing literary fiction is a freeing thing—there are no rules, there is just a story waiting to be told. When I started writing my first novel, The Theory of Flight, I knew that I wanted it be a character-driven story that explored difficult social and political terrain in order to reveal... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-27 08:45:38 UTC ]
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#started writing
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Authors have entered a war over words with OpenAI for using their books as ‘training’ feedstockBattles between human and artificial intelligence are no longer science fiction. The strikes in Hollywood led by the united guilds of actors and screenwriters have a common, intangible enemy: the... Continue reading at The Guardian
[ The Guardian | 2023-09-23 15:03:31 UTC ]
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#american novelists
#jodi picoult
#jonathan franzen
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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#premium publishers
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#publishing summit
Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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If one thing kept me coming back (and back) to Homeworld, it was skirmish mode. Setting up a quick (“quick”) battle against the CPU would often rob me of a whole weekend while at college. Homeworld 3 sees a new mode arrive on the second sequel, a roguelike-inspired multiplayer co-op called War... Continue reading at Engadget
[ Engadget | 2023-08-25 15:30:05 UTC ]
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#takes place
#narrative focus
#front lines
#short stories
Tomorrow, and Tomorrow, and Tomorrow overtook titles by David Walliams and Colleen Hoover to become the UK’s number one bestseller. The author, booksellers and fans reflect on how it became a literary phenomenonTomorrow, and Tomorrow, and Tomorrow’s distinctive cover, with its image of Hokusai’s... Continue reading at The Guardian
[ The Guardian | 2023-08-11 10:00:35 UTC ]
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#zadie smith
#paperback edition
#adam stower
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These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot
[ Book Riot | 2023-08-10 10:34:00 UTC ]
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#video game
#listening experience
#audiobook
For anyone with an eye on video game news, it’s been hard to ignore the recent rise of names like Annapurna Interactive, Devolver Digital, Private Division, Humble, Epic Games and Netflix tied to independent projects. The distribution process for indie developers has shifted over the past few... Continue reading at Engadget
[ Engadget | 2023-07-28 17:06:39 UTC ]
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#streaming service
#libraries
#indie publishing
#self-publish
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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#user experience
#privately owned
Annapurna Interactive is developing a game based on the iconic science fiction film Blade Runner. The game’s set between the events of Blade Runner and Blade Runner 2049, so you can get some closure as to what Deckard was doing before meeting up with Ryan Gosling in an abandoned casino or... Continue reading at Engadget
[ Engadget | 2023-06-29 19:38:28 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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#ad spending
#internet companies
#recession looms
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ubisoft's long-awaited open world Star Wars game will arrive in 2024. The publisher announced Star Wars Outlaws on Sunday during Microsoft's Xbox and Starfield Direct showcase with a cinematic trailer that introduces fans to the game's Han Solo-like protagonist, Key Vess. Ubisoft is billing... Continue reading at Engadget
[ Engadget | 2023-06-11 17:27:38 UTC ]
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#worth noting
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In the middle of this year’s Summer Game Fest, Geoff Keighley teased a new game with characters from a storied manga artist – and he wasn’t kidding. Sand Land is a new adventure game from Bandai Namco, featuring character design from Akira Toriyama, the man who gave us Dragon Ball’s Goku, the... Continue reading at Engadget
[ Engadget | 2023-06-08 20:02:42 UTC ]
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#bandai namco
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He exploded into the tweedy world of literature, a young, pouting and outrageously brash crusader for prose. Our writer remembers her encounters with the novelist, whose smarts and chutzpah confounded his peers‘You’ll be reading me every now and then at least until about 2080, weather... Continue reading at The Guardian
[ The Guardian | 2023-05-22 05:00:48 UTC ]
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#major event
#inside story
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#saturday night
#memoir
Arachnophobic Harry Potter fans, rejoice. Developer Avalanche Software has added a new accessibility feature to Hogwarts Legacy that removes spiders from the game. The update coincides with the title’s arrival on PS4 and Xbox One today.The Hogwarts Legacy update (build 1140773) launched Thursday... Continue reading at Engadget
[ Engadget | 2023-05-05 19:42:15 UTC ]
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#static images
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Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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#brittney morris
#video games
#book festival
Telling good stories in games is really hard. It’s hard in any medium, of course, but games provide a set of challenges over and above those faced by novelists and screenwriters. Take the question of agency—if the player is allowed to make the primary narrative decisions in the game, then the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-01 15:00:45 UTC ]
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#novelists
Despite suffering a significant blow this week in its attempt to take over Activision Blizzard, Microsoft still believes it can get the job done. The company has signed a 10-year agreement with Spain-based cloud gaming provider Nware to make PC games it builds in-house available to stream on... Continue reading at Engadget
[ Engadget | 2023-04-28 17:25:18 UTC ]
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#windows pcs
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#european commission
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