Programmatic Advertising: Not Just a Scale Game

  Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and easily. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
News tagged with: #programmatic advertising

Other Publishing stories related to: 'Programmatic Advertising: Not Just a Scale Game'

Faber scales up with Vincent's history of measurement

Faber have bought a history of measurement by a "hugely talented young non-fiction writer", James Vincent. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Publishers have a problem: Their paywalls are too steep to scale

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at Digiday

[ Digiday | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Amblin takes on Parkin's 'secret game' for film

Amblin Partners has acquired the film rights to award-winning writer and journalist Simon Parkin’s forthcoming non-fiction book A Game of Birds and Wolves: The Secret Game That Won The War (Sceptre). Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film rights #award-winning writer

V V James' thriller scoops TV deal with Game of Thrones studio

V V James’ fantasy novel Sanctuary (Gollancz) will be adapted by Entertainment 360, the television studio responsible for “Game of Thrones". Continue reading at The Bookseller

[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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Facebook cautions magazine execs, SunnyD gets depressed and Snapchat lures advertisers: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age

[ Advertising Age | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily roundup #digital news #audio version #alexa device #alexa app #entire solution #constantly changing #garett sloane

An Ellicott City native's handbag line for 'Game of Thrones' fans

After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #joined forces

DugoutZone calls it a game at retail location in Ellicott City; will continue online

After 21 years as the place where local sports fans could find a rare baseball card, an autographed football or even collectible photos, comic books and other memorabilia, the DugoutZone is closing its doors in Ellicott City. Rick Hubata, owner, said it’s time to shutter the brick-and-mortar... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail location #continue online #comic books #brick-and-mortar location

‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell advertisers #give advertisers

BA says Amazon ‘gaming system’ as £63m business rates bill revealed

The Bookseller's Assocation has warned Amazon is "gaming the system" and branded the business rates regime "unfair" yet again after it emerged the online retail giant paid £63m in business rates despite recording £8bn in UK sales. Continue reading at The Bookseller

[ The Bookseller | 2019-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business rates #uk sales

Ex-'Hearthstone' Designers Are Working on a New Marvel Game

Plus unfortunate controversy in the competitive 'Overwatch' scene, a publishing giant goes on the market, and more gaming news. Continue reading at Wired

[ Wired | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing giant

Texans' DeAndre Hopkins dedicates playoff game — and his paycheck — to slain second-grader

DeAndre Hopkins will be putting his playoff paycheck to excellent use. The Houston Texans’ Pro Bowl receiver has announced that the money he makes from playing against the Indianapolis Colts this weekend will go toward covering the costs of Jazmine Barnes’ funeral and helping to track down the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jazmine barnes

'Stardew Valley' creator is working on more content and a new game

In a blog post and a few tweets, solo game developer Eric Barone laid out plans for 2019 that will expand his hit indie game Stardew Valley and extend to a new title. Now that he has regained the right to self-publish the top-down farming RPG on most... Continue reading at Engadget

[ Engadget | 2018-12-15 00:00:00 UTC ]
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‘GDPR is not done’: Confessions of a publisher programmatic director

For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #confessions series #latest installment

Raven wins drinking game thriller on pre-empt

Raven Books has pre-empted a thriller, Never Have I Ever, about a drunken game which goes wrong from US author Joshilyn Jackson. Continue reading at The Bookseller

[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raven books

Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Game developer Rebellion is opening its own UK film and TV studio

The UK game developer behind Sniper Elite is opening its own film studio where it plans to shoot a Judge Dredd TV series and Rogue Trooper film. Rebellion, which also created the PSVR tank shooter Battlezone, nabbed the rights to the comic books afte... Continue reading at Engadget

[ Engadget | 2018-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv studio #film studio

Google unveils holiday season savings on games, apps, books and movies

It can't have escaped your attention that -- in the US at least -- holiday season is just around the corner. With Thanksgiving comes Black Friday and other sales, and Google is getting in on the action with a series of discounts in the Play Store. There are great savings to be made on games and... Continue reading at Betanews

[ Betanews | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black friday #play store

OWN IT! to publish ‘game-changing’ football psychology book

OWN IT! has acquired world rights to a book, Soccology, about the psychology behind football, by former professional footballer Kevin George. Continue reading at The Bookseller

[ The Bookseller | 2018-11-20 00:00:00 UTC ]
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