Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography enthusiast magazine and a newsweekly. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with:
#magazine publishing
#increasing number
Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#horrid henry
#report commissioned
#association lima
#tv shows
#video games
At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social shares
#magic touch
#daily basis
#business development
When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#positive sign
#brand awareness
#campaigns running
#mobile ads
If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#general electric
#production company
#media company
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#fast company
#agency executives
#media platform
By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer products
Mans photo published in front-page stories on Abdul Numan Haider, shot dead by police after allegedly stabbing two officers Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
#shot dead
Literary world praises Miller for his intelligence, wit and literary acumen, and lasting pride in his Scottish rootsKarl Miller, founding editor of the London Review of Books, critic and award-winning author, has died, aged 83.After stints as literary editor of both the Spectator and the New... Continue reading at The Guardian
[ The Guardian | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#founding editor
#london review
#award-winning author
#literary editor
#long-time friend
Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek
[ AdWeek | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#key reasons
#big brands
#mobile devices
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
More news stories like this |
And how to fix it.This is an interview with Peter Thiel, an outspoken entrepreneur who and cofounder of PayPal and Palantir, an early investor in Facebook, venture capitalist, and hedge fund manager. His book Zero To One was released this week.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peter thiel
#early investor
#venture capitalist
A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
More news stories like this |
The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public media
#special sales
#bestselling ebooks
#public radio
#tv stations
As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with... Continue reading at Digiday
[ Digiday | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers continue
#coming back
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
#digital video
#made sense
#pilot launch
#entertainment industries
#including video
#additional cost
Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print newspapers
#conde nast
Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#procter gamble
#kantar media
#key role
#rising star
Hannah Moushabeck, age 25, is the children's department director at Odyssey Bookshop, a children's book editor for Interlink Publishing Group, and co-chair of the New England Children's Booksellers Advisory Council. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#england children
#bookseller profile
#book editor
Pastors and their wives, and a former baseball star and his spouse, take a swing at marriage advice in several new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
More news stories like this |