For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Fourth Estate is releasing a “major” new title from Nigel Slater, A Cook's Book, this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-04-29 05:29:10 UTC ]
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Steve McQueen’s ground-breaking anthology series dominates, with The Crown, Normal People and I Will Destroy You also in the runningSteve McQueen’s ground-breaking five-part series Small Axe has dominated the Bafta TV nominations with 15 nods, in a year when diverse talent was recognised across... Continue reading at The Guardian
[ The Guardian | 2021-04-28 08:14:13 UTC ]
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Penguin Random House senior v-p Skip Dye said the move to unify the publisher's library sales and library marketing groups will foster "even more mutually advantageous and enjoyable relationships with our libraries and librarians nationwide." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-22 04:00:00 UTC ]
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Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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The Zayed Award honors finalists in ‘he Development of Nations' and criticism from Egypt, Morocco, the United Arab Emirates, and Tunisia. The post Sheikh Zayed Book Award Shortlists: ‘Development of Nations’ and Criticism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-19 04:47:40 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Editor Sonny Marr is leaving Cornerstone this month owing to a “shifting focus” in the division’s commercial fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-04-14 07:17:08 UTC ]
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It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
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Exciting adaptation news: A24 and Rhombus Media have optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being developed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-07 14:34:36 UTC ]
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You may have noticed that here at Literary Hub, we’re pretty big fans of Octavia Butler—and especially of Kindred, arguably her most famous novel. So we were very excited by the recent news that that 42-year-old book is finally getting an adaptation: FX has recently ordered a pilot, which was... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-19 14:00:40 UTC ]
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UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
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Erika Fatland’s book is a fascinating look at life in North Korea and other countries at Russia’s doorstep. Continue reading at The Washington Post
[ The Washington Post | 2021-03-10 06:05:15 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Statistics suggest that while at the start of the pandemic many children and parents embraced books, reading has now reduced in 2021, while access remains a critical issue particularly for young people from disadvantaged backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 02:38:48 UTC ]
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National Book Tokens has launched a partnership with the Jhalak Prize, aiming to help promote the 2021 nominated titles among booksellers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 00:58:20 UTC ]
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After a five-year stint, Marc Whitten — the man in charge of Fire TV, the Kindle and more — has stepped down as Amazon's VP of entertainment devices and services. News of Whitten's departure was spotted yesterday by consultant Matthew Ball o... Continue reading at Engadget
[ Engadget | 2021-02-25 17:27:36 UTC ]
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The first YA book to deal with HIV/AIDS was M. E. Kerr’s Night Kites. Published in 1986, the novel features a teenage protagonist whose older brother is sick with AIDS-related illnesses. As Christine Jenkins and Michael Cart point out, this novel did not inspire a trend: HIV/AIDS “would receive... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-25 09:48:43 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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