Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

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Phelps to adapt Jackie Collins' Lovers & Gamblers for TV

Sarah Phelps will adapt Jackie Collins’ Lovers & Gamblers (S&S) as a major new television series. Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 21:38:50 UTC ]
More news stories like this | News stories tagged with: #television series


2021 National Book Award Finalists Announced

Hanif Abdurraqib, Anthony Doerr, Ge Fei, and Lauren Groff are among this year's National Book Award finalists. The winners will be announced live on November 17 at the 72nd National Book Awards Ceremony, which will be held exclusively online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hanif abdurraqib #anthony doerr #lauren groff #national book award


A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with: #media buyers #nielsen


Evaristo, Moore and Logan get Nielsen Bestseller Awards

Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 23:11:17 UTC ]
More news stories like this | News stories tagged with: #bernardine evaristo #nielsen


Frankfurter Buchmesse Welcomes 1,500 Exhibitors from 74 Nations

Frankfurter Buchmesse: Programming highlights and registration details, as trade visitors prepare to travel–physically and digitally. The post Frankfurter Buchmesse Welcomes 1,500 Exhibitors from 74 Nations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-29 12:31:58 UTC ]
More news stories like this | News stories tagged with: #programming highlights #frankfurter buchmesse


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Foundation: an introduction to five major themes in the work of science fiction writer Isaac Asimov

One of the greatest science fiction writers, Asimov’s work has had a lasting effect thanks to his prescient takes on technology, climate collapse and humanity’s future. Continue reading at The Conversation

[ The Conversation | 2021-09-24 15:01:23 UTC ]
More news stories like this | News stories tagged with: #major themes #lasting effect #science fiction


This year’s National Book Awards ceremony will be online-only after all.

In July, the National Book Foundation announced that the 2021  National Book Awards Ceremony would be held in person, with proof of vaccination required for guests. Now, due to ongoing uncertainty related to the coronavirus, the ceremony has been moved back online. “Although we were cautiously... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 14:33:59 UTC ]
More news stories like this | News stories tagged with: #cautiously optimistic #national book foundation


In-Person National Book Awards Called Off

The National Book Foundation will not hold its planned limited in-person National Book Awards ceremony on November 17, opting once more for a virtual ceremony as new variants of the coronavirus continue to spread. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual ceremony #national book foundation


‘Astronauts check our scripts!’: inside the new age of sumptuous sci-fi TV

With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian

[ The Guardian | 2021-09-23 15:57:15 UTC ]
More news stories like this | News stories tagged with: #lee pace #isaac asimov #science fiction


Announcing the National Book Foundation’s 5 Under 35 honorees.

Today, the National Book Foundation announced its 5 Under 35 honorees: five fiction writers under the age of 35 “whose debut work promises to leave a lasting impression on the literary landscape.” As always, each honoree was selected by a writer who has been previously recognized by the National... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-21 14:00:45 UTC ]
More news stories like this | News stories tagged with: #fiction writers #lasting impression #literary landscape #national book foundation


Jason Reynolds will serve a third term as National Ambassador for Young People’s Literature.

Today, the Library of Congress announced that bestselling author Jason Reynolds will serve as National Ambassador for Young People’s Literature for a third year. Reynolds’s extended appointment is an unprecedented event in the history of the program. The position, which was established in 2008,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-20 15:03:29 UTC ]
More news stories like this | News stories tagged with: #jason reynolds #national ambassador #unprecedented event #bestselling author


US National Book Awards 2021 Longlist: Fiction

Five of the 10 authors on the National Book Award longlist in fiction have been honored in various stages of the program in the past. The post US National Book Awards 2021 Longlist: Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-20 06:54:49 UTC ]
More news stories like this | News stories tagged with: #fiction appeared #national book award


2021 National Book Awards Longlists Announced

The National Book Foundation has announced the longlists for the 2021 National Book Awards on September 15–17. Continue reading at Book Riot

[ Book Riot | 2021-09-17 14:48:29 UTC ]
More news stories like this | News stories tagged with: #national book foundation


Here’s the longlist for the 2021 National Book Award for Fiction.

Today, the National Book Foundation announced their longlist for the 2021 National Book Award for Fiction. This year’s longlist features three debuts and includes, appropriately for this year, many novels that ask questions about the nature of home. These ten books were chosen from a total of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-17 14:15:53 UTC ]
More news stories like this | News stories tagged with: #longlist features #ten books #national book foundation #national book award


Washington slept there: Retracing his travels to unite the new nation

Nathaniel Philbrick follows the trail of the first president’s journeys between 1780 and 1791. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 12:00:00 UTC ]
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Piers Morgan to launch new TV show in deal with News Corp

British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News

[ ABC News | 2021-09-17 00:42:43 UTC ]
More news stories like this | News stories tagged with: #piers morgan #tv show #news corp


Here’s the longlist for the 2021 National Book Award for Nonfiction.

Today, the National Book Foundation announced their longlist for the 2021 National Book Award for Nonfiction. This year’s judges for the National Book Award in Nonfiction are Eula Biss, Aaron John Curtis, Nell Painter, Kate Tuttle, and Jerald Walker. The finalists will be announced on October 5,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-16 19:15:52 UTC ]
More news stories like this | News stories tagged with: #eula biss #national book foundation #national book award


Here’s the longlist for the 2021 National Book Award for Poetry.

Today, the National Book Foundation announced their longlist for the 2021 National Book Award for Poetry. This year’s longlist is made up almost entirely of first-timers—with the exception of Forrest Gander, who was longlisted in 2018 for his poetry collection Be With. This year’s judges for the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-16 14:15:01 UTC ]
More news stories like this | News stories tagged with: #poetry collection #national book foundation #national book award


US National Book Awards 2021 Longlist: Translated Literature

Translations longlisted for the National Book Award have been recognized in stages of the International Booker, the Valle Inclán, and more. The post US National Book Awards 2021 Longlist: Translated Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-16 03:17:03 UTC ]
More news stories like this | News stories tagged with: #translated literature #international booker #national book award