For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with:
#major shift
#linear tv
#nielsen
Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
More news stories like this | News stories tagged with:
#life story
#adam kay
#dolly alderton
#life stories
#junior doctor
#ben whishaw
#memoir
Great Northern Books has scooped Chris Tarrant's first memoir, It's Not a Proper Job, where the presenter reflects on his 50-year career at the heart of British TV. Continue reading at The Bookseller
[ The Bookseller | 2021-12-22 17:29:54 UTC ]
More news stories like this | News stories tagged with:
#50-year career
H.W. Brands tells the story of the era through the eyes of prominent patriots and loyalists. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
More news stories like this |
The Guest of Honor Spain program at Frankfurter Buchmesse 2022 will reflect the strong position of women in Spanish publishing. (Sponsored) The post Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-16 12:32:30 UTC ]
More news stories like this | News stories tagged with:
#post spain
#major role
#strong position
#frankfurter buchmesse
Charities Speakers for Schools and Book Clubs in Schools have teamed up with Andersen Press for the third National Teen Book Club and creative writing course for state school students, this time reading Sue Cheung's Chinglish. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 08:14:22 UTC ]
More news stories like this | News stories tagged with:
#book clubs
#andersen press
#creative writing
#book club
Geography’s role in wars and politics shows the world isn’t “flat,” Tim Marshall writes. Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#world isn
News for Frankenstein fans, or just fans of the monster: according to Mansion Global, a two-bedroom Bloomsbury apartment at the address of Mary Shelley’s former home is on the market for $1.36 million. If you saved $1.17 million from not buying the first edition of Frankenstein that went up for... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-01 18:01:36 UTC ]
More news stories like this | News stories tagged with:
#mary shelley
#bloomsbury
Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
More news stories like this | News stories tagged with:
#post nielsen
#united kingdom
#audiobook
Natasha Carthew, the artistic director of The Festival for Working Class Writers, is planning a UK tour in 2022 to address diversity and inclusion issues in the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 12:09:19 UTC ]
More news stories like this | News stories tagged with:
#uk tour
#address diversity
Hachette is undergoing a "major overhaul" of its recruitment and outreach practices to improve diversity in the workplace, after publishing the results for its first staff and author censuses. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 00:35:55 UTC ]
More news stories like this | News stories tagged with:
#major overhaul
#improve diversity
#hachette
Here are the 2021 winners of the National Book Award across five different categories. Continue reading at Book Riot
[ Book Riot | 2021-11-18 12:21:03 UTC ]
More news stories like this | News stories tagged with:
#national book award
Tiya Miles won the nonfiction prize for “All That She Carried.” The author Karen Tei Yamashita received a lifetime achievement award. Continue reading at The New York Times
[ The New York Times | 2021-11-18 02:46:50 UTC ]
More news stories like this | News stories tagged with:
#full list
#nonfiction prize
#national book award
Jason Mott took home the National Book Award for fiction. Other winners included Tiya Miles, Martín Espada and Malinda Lo. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-18 02:37:03 UTC ]
More news stories like this | News stories tagged with:
#jason mott
#martn espada
#malinda lo
#national book award
Tonight, in a digital ceremony hosted by Phoebe Robinson, the National Book Foundation announced the winners of its 2021 National Book Awards in Young People’s Literature, Translated Literature, Poetry, Nonfiction, and Fiction. The winners in each category will receive $10,000 and a bronze medal... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-18 01:37:48 UTC ]
More news stories like this | News stories tagged with:
#translated literature
#phoebe robinson
#receive $10
#receive $1
#national book foundation
On November 17, author, comedian, and Tiny Reparations Books publisher Phoebe Robinson presided over the second virtual National Book Awards ceremony in a row and the first under the Foundation's new executive director, Ruth Dickey. Martín Espada and Jason Mott were among the night's winners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#martn espada
#ruth dickey
#jason mott
#books publisher
Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with:
#christmas ad
#picture book
#trouble-making dragon
#fire-sneezing dragon
#self-published children
#striking similarity
#john lewis
#children’s book
After five years at the helm of W F Howes, Miles Stevens-Hoare has led the audio pioneer through a huge growth spurt, and is now moving into creating its own audio-first content, launching the WFH Original list. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 21:35:34 UTC ]
More news stories like this |
Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 08:56:47 UTC ]
More news stories like this |
Book Reviews Mitchell River National Park, Victoria, Australia / Photo by Zac Porter / Unsplash While the landmark anthology Guwayu – For All Times: A Collection of First Nations Poems (Magabala Books, 2020), edited by Jeanine Leane, refuses the... Continue reading at World Literature Today
[ World Literature Today | 2021-11-09 21:58:53 UTC ]
More news stories like this | News stories tagged with:
#anthology