For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Denzil Meyrick's DCI Daley series will be adapted for television, and will star "Game of Thrones" actor Rory McCann in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 00:02:39 UTC ]
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I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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#tv shows
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The Justice Department is suing to block a $2.2 billion book publishing deal that would have reshaped the industry Continue reading at ABC News
[ ABC News | 2021-11-02 21:39:48 UTC ]
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The National Literacy Trust (NLT) is partnering with Penguin Random House (PRH) to form a national alliance addressing "the chronic lack" of investment in primary school libraries in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 10:42:55 UTC ]
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#libraries
National Book Tokens is launching a new gift card scheme, which offers customers a regular monthly books budget to be spent through high street bookshops. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 09:08:23 UTC ]
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#offers customers
Film and TV rights have been sold for Sam Lloyd’s The Rising Tide (Bantam Press). Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 00:06:55 UTC ]
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#tv rights
The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Dennis Drabelle’s “The Power of Scenery” chronicles Frederick Law Olmsted’s role in creating gems like Yosemite Continue reading at The Washington Post
[ The Washington Post | 2021-10-29 11:00:00 UTC ]
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Chatto is to publish a "major reassessment" of 20th-century philosophy and a call to arms for the modern world from Dr Clare Mac Cumhaill and Dr Rachael Wiseman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 18:51:13 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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#make money
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Thames & Hudson is working with the new M+ museum in Hong Kong as part of a "major publishing partnership". Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 04:52:32 UTC ]
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"Did you hear that? It’s probably nothing; I’ll go check." According to leading expert Chucky, this is a mistake too many people make. The best thing to do during this next week is to stay relatively safe in your home and tune into various modern-day sources to get your entertainment. It’s a... Continue reading at Betanews
[ Betanews | 2021-10-25 10:20:32 UTC ]
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#great time
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Lucy Caldwell has won the BBC National Short Story Award with Cambridge University, a prize she has been nominated for three times. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 02:07:31 UTC ]
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#time lucky
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Kids in the U.S. now have the opportunity to encounter Finnish author-artist Tove Jansson's Moomin stories in animated and illustrated format through “Moomin Animations–Thrills and Cuddles,” on display at the National Children’s Museum in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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The National Centre for Writing (NCW) and British Council has announced they will award more than £50,000 to collaborative projects from UK and international literature organisations and practitioners. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 00:28:03 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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During the Follett and Baker & Taylor 2021 Virtual Publisher Summit—which convened on October 1 via Zoom for a second straight year—executives from B&T and parent company Follett offered a market overview of how their businesses have fared during the past year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Publishers speak of the profound effect the prize has had on Australia’s book industry in the decade since its establishmentOn International Women’s Day in 2011, a group of Australian women writers and editors appeared at a literary salon and spoke about their frustration at the male-dominated... Continue reading at The Guardian
[ The Guardian | 2021-10-07 01:56:57 UTC ]
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