For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 02:01:50 UTC ]
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B&N has implemented a new ordering policy for middle grade fiction hardcovers that has caused widespread confusion and concern in that publishing sector, but CEO James Daunt said the change is being made in all categories to "buy less" in order to "sell more." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
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It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget
[ Engadget | 2022-08-18 16:44:57 UTC ]
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The Pakistani British author of 'The Last White Man,' 'Exit West,' and 'Moth Smoke' gives a keynote address on October 18 at Frankfurt. The post Mohsin Hamid To Give a Keynote Address at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-16 12:16:05 UTC ]
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Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News
[ ABC News | 2022-08-09 20:13:11 UTC ]
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The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian
[ The Guardian | 2022-08-06 06:00:07 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
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Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post
[ The Washington Post | 2022-07-12 14:30:05 UTC ]
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With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget
[ Engadget | 2022-07-08 15:45:42 UTC ]
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Book review of O Say Can You Hear: A Cultural Biography of The Star Spangled Banner by Mark Clague Continue reading at The Washington Post
[ The Washington Post | 2022-07-01 12:00:42 UTC ]
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Patrice Nganang’s Cameroon trilogy challenges the capacities of literary fiction with the turbulent complexities of his home country. Continue reading at New Yorker
[ New Yorker | 2022-06-20 10:00:00 UTC ]
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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James Burrows, who directed "Cheers," "Friends" and "Frasier," among many other television series, looks back on his career. Continue reading at The Washington Post
[ The Washington Post | 2022-06-11 12:00:00 UTC ]
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