Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

Other Publishing stories related to: 'Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift'


TV Alert: 'Shape Island'

We take a look at the new television show 'Shape Island', based on the Shapes trilogy of picture books by frequent collaborators Mac Barnett and Jon Klassen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #tv alert #television show #picture books #jon klassen


Is Harry the next James Corden? The prince’s TV appearances, in order of greatness

After a week of major TV stand-offs – some with added tequila shots – the spare to the throne hasn’t stumbled. He’s a smooth operator … and truly his mother’s sonKing Charles, as the Prince of Wales, gave one TV interview (on ITV in 1994). Diana, Princess of Wales (on BBC One, 1995) and HRH... Continue reading at The Guardian

[ The Guardian | 2023-01-12 14:46:33 UTC ]
More news stories like this | News stories tagged with: #memoir spare #james corden #tv appearances #tv interview #memoir


Prince Harry’s memoir Spare shifts more than 1.4m copies in a day

The much-anticipated account of the troubled prince’s life has broken publisher’s previous record for first-day sales in the UK, US and CanadaPrince Harry’s memoir sold 1,430,000 copies on its first day on sale in the US, Canada and the UK combined, according to the book’s publisher Penguin... Continue reading at The Guardian

[ The Guardian | 2023-01-12 13:44:46 UTC ]
More news stories like this | News stories tagged with: #prince harry #previous record #first-day sales #nonfiction book #publisher penguin #memoir


New Year, New You: Major Book Biz Job Changes This Week

A series of notable position changes in the industry this week at Anime NYC, Chicago Distribution Center, Henry Holt, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #major book


10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #clean rooms #nielsen


HarperCollins Addresses Stalled Union Negotiations, Union Responds

In an open letter to agents and authors, CEO Brian Murray wrote that he feels "we owe you a response" and wanted to "share some additional background" about the state of the company's negotiations with its unionized employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #unionized employees


The best Black Friday Amazon deals on Kindles, Echo speakers, Fire TV devices and more

Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget

[ Engadget | 2022-11-25 08:00:21 UTC ]
More news stories like this | News stories tagged with: #microsd card #usual rate #biggest difference #blink minis #rechargeable battery #wider field #@engadgetdeals #yahoo life #car experts #kindle


Sheikh Zayed Award Names More Longlists: Criticism and Nations’ Development

Two categories’ longlists have just been released in the 17th edition of the Sheikh Zayed Book Award, based in Abu Dhabi. The post Sheikh Zayed Award Names More Longlists: Criticism and Nations’ Development appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-18 22:40:21 UTC ]
More news stories like this | News stories tagged with: #17th edition #abu dhabi #zayed book


We Partied With Padma Lakshmi, Union Supporter, at the National Book Awards

The National Books Awards returned in full force on November 16, 2022 for a night of in-person glitz after two years of virtual ceremonies. In front of white tents where the literati gathered for photos on the red carpet, publishing workers with the HarperCollins Union, standing in the cold,... Continue reading at Electric Literature

[ Electric Literature | 2022-11-18 12:06:00 UTC ]
More news stories like this | News stories tagged with: #padma lakshmi #full force #virtual ceremonies #red carpet #publishing workers #harpercollins union #electric literature #harpercollins


2022 National Book Award Winners: Full List

Tess Gunty received the fiction prize for her debut, “The Rabbit Hutch.” Art Spiegelman, the author of “Maus,” received a lifetime achievement award. Continue reading at The New York Times

[ The New York Times | 2022-11-17 12:12:22 UTC ]
More news stories like this | News stories tagged with: #full list #fiction prize #rabbit hutch #art spiegelman #national book award


Sabaa Tahir Wins 2022 National Book Award for Young People's Literature

Sabaa Tahir received this year's Young People's Literature prize for her YA novel 'All My Rage'; during her tearful acceptance speech, Tahir noted, "I am the first Muslim and Pakistani American woman to win this award.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ya novel #literature prize #national book award


Authors Guild Applauds Arrest, Indictment of Major E-Book Pirates

Two Russian nationals are now facing criminal charges in the U.S. for their role in running Z-Library, one of the world's most notorious e-book pirate sites before its domains were seized by U.S. officials earlier this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #russian nationals #e-book


Xbox Game Pass Ultimate now includes free trials for Apple Music and Apple TV+

Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget

[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #ted lasso #tech companies #libraries


Gunty, Keene, Perry, Schweblin, Tahir Win 2022 National Book Awards

Tess Gunty, John Keene, Imani Perry, Samanta Schweblin, and Sabaa Tahir are the winners of this year's National Book Awards, which were bestowed on September 16 at the first in-person NBA ceremony since 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #tess gunty #john keene #imani perry #samanta schweblin #sabaa tahir


HarperCollins Union Workers Bring Strike to the National Book Awards

As guests lined up to walk the red carpet at the 73rd National Book Awards Celebration, many were greeted by HC union employees offering information about worker rights and fair wages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #red carpet


Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #investing millions #nielsen


Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel


Meet the 2022 National Book Award Finalists

The winners of the 73rd National Book Awards—given every year in Young People’s Literature, Translation, Poetry, Nonfiction, and Fiction—will be announced next week in a ceremony hosted by Padma Lakshmi at Cipriani Wall Street in New York City (and streamable online). Ahead of the festivities,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-09 09:53:33 UTC ]
More news stories like this | News stories tagged with: #ceremony hosted #padma lakshmi #national book award


Ukraine’s Volodymyr Zelensky Addresses Frankfurt

The Ukrainian president made the case in his Frankfurt Book Fair address that culture, like life, is under fire under the Russian assault. The post Ukraine’s Volodymyr Zelensky Addresses Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 20:26:21 UTC ]
More news stories like this | News stories tagged with: #post ukraine #frankfurt book fair


Ukraine’s wartime President Zelenskyy to address the Frankfurt Book Fair on Thursday.

I can’t recall a wartime leader ever addressing an international book fair while his country is under attack but, hey, it’s already been a hell of a decade, so why not? This coming Thursday, Ukrainian President Volodymyr Zelenskyy will make video remarks to the Frankfurt Book Fair, which is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-18 15:18:12 UTC ]
More news stories like this | News stories tagged with: #wartime leader #frankfurt book fair