Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

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TV Alert: 'Theodosia'

A live-action adaptation of the Theodosia series by Robin L. LaFevers will begin streaming on HBO Max starting March 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #tv alert #live-action adaptation #begin streaming

Brisbane floods: pondering the wisdom of placing our major galleries, libraries and theatres on the banks of a flood-prone river

Prone to flooding, by the 1970s Brisbane’s South Bank was largely undeveloped open space. It is now home to Queensland’s major cultural institutions. Continue reading at The Conversation

[ The Conversation | 2022-03-02 05:39:40 UTC ]
More news stories like this | News stories tagged with: #south bank #libraries

Ukraine’s Julia Orlova: ‘A Reading Nation’ Under Attack

Vivat Publishing's Julia Orlova says book publishers in Ukraine are providing digital books as part of their contribution to the war effort. The post Ukraine’s Julia Orlova: ‘A Reading Nation’ Under Attack appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-01 17:12:14 UTC ]
More news stories like this | News stories tagged with: #post ukraine #attack appeared #book publishers #digital books

Comscore CEO retiring as Nielsen rival gets big chance and more competition

Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age

[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this | News stories tagged with: #nielsen

Amazon’s Major ComiXology Update Sparks Anger From Users

On February 17, Amazon implemented dramatic changes on ComiXology, prompting heavy backlash from the comic book community. Continue reading at Book Riot

[ Book Riot | 2022-02-25 11:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book

Super Bowl has 101 million TV viewers, up from 2021

The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News

[ ABC News | 2022-02-15 21:42:02 UTC ]
More news stories like this | News stories tagged with: #super bowl #nielsen

What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #big game #digital media

Here are the first selected titles for the National Book Foundation’s Science + Literature Program.

Today, the National Book Foundation announced its inaugural selected titles for its new Science + Literature program. Supported by a three-year $525,000 grant from the Alfred P. Sloan Foundation, the program recognizes three books each year and aims to foster an engaged understanding of science... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-09 16:51:29 UTC ]
More news stories like this | News stories tagged with: #selected titles #national book foundation

Review: A debut novel of love and privilege that's made for TV

Coco Mellors' 'Cleopatra and Frankenstein' evokes a rich universe in multiple senses, but it feels engineered for a Netflix adaptation. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-02-04 14:00:54 UTC ]
More news stories like this | News stories tagged with: #coco mellors #netflix adaptation #debut novel

UK film and TV industry bounces back from Covid with record £5.6bn spend

Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian

[ The Guardian | 2022-02-04 13:52:58 UTC ]
More news stories like this | News stories tagged with: #tv industry #coronavirus shut #libraries

For Rep. Raskin, personal grief and national trauma collided

The Maryland congressman reflects on his son's suicide and, days later, the insurrection at the Capitol. Continue reading at The Washington Post

[ The Washington Post | 2022-01-28 13:00:06 UTC ]
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Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media

Records tumble as Nielsen figures claim 2021 as the most lucrative year on record

Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this | News stories tagged with: #record year #bookscan data #book industry #bookscan #nielsen

Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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David Ferriero to Retire from National Archives

A highly respected and celebrated library leader, Ferriero was appointed by President Barack Obama and has served as Archivist since November 6, 2009, presiding over one of the most successful and consequential periods in the institution's history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #national archives #highly respected

Osman named 2021's number one bestseller as TV star’s cosy crime titles set the tills alight

Richard Osman claims the crown for the bestselling book of 2021 ahead of Charlie Mackesy, although the top-line figures are once again affected by some data blackouts owing to lockdowns. Continue reading at The Bookseller

[ The Bookseller | 2022-01-06 06:20:57 UTC ]
More news stories like this | News stories tagged with: #tv star #charlie mackesy #bestselling book

Kepler moves to Zaffre in 'major' three-book deal

Lars Kepler has moved to Zaffre in a "major" acquisition for the Bonnier imprint, which has bagged two Joona Linna titles and another novel. Continue reading at The Bookseller

[ The Bookseller | 2022-01-06 03:55:20 UTC ]
More news stories like this | News stories tagged with: #three-book deal #bonnier

Jessica Chastain has optioned Jessamine Chan’s The School for Good Mothers for TV.

Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
More news stories like this | News stories tagged with: #jessamine chan #tv rights #good mothers #simon schuster #short stories