For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The first YA book to deal with HIV/AIDS was M. E. Kerr’s Night Kites. Published in 1986, the novel features a teenage protagonist whose older brother is sick with AIDS-related illnesses. As Christine Jenkins and Michael Cart point out, this novel did not inspire a trend: HIV/AIDS “would receive... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-25 09:48:43 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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#digital content
‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian
[ The Guardian | 2021-02-20 07:00:25 UTC ]
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A live action TV series based on Konnie Huq's Cookie stories is to be produced, following a deal secured by Zodiak Kids Studios. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:24:20 UTC ]
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Actors Alison Oliver, Sasha Lane, Jemima Kirke and Joe Alwyn are to star in the TV adaptation of Sally Rooney's novel, Conversations with Friends (Faber.) Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 23:11:49 UTC ]
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TV presenter and author Paul O'Grady has signed a “major” multi-book deal with HarperCollins for his debut children’s novel, Eddie Albert and the Amazing Animal Gang, the first in a planned series. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 19:53:37 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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“Ticking Clock,” a new memoir by Ira Rosen, a former producer for the show, recounts the newsmagazine’s pathbreaking journalism and its culture of harassment and abuse. Continue reading at The New York Times
[ The New York Times | 2021-02-16 10:00:05 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Chicago’s only Black woman-owned bookstore opened in the summer of 2019. Over the past two years, Semicolon has served as a vital and vibrant cultural hub and gallery space. Last summer, as the coronavirus began to tear through our country and small businesses had to close their doors, Semicolon... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-12 16:25:48 UTC ]
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Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:43:04 UTC ]
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Ruth Dickey will replace Lisa Lucas, who recently left the National Book Foundation to become the publisher of Pantheon and Schocken Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-11 19:41:39 UTC ]
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Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
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Ruth Dickey, the executive director of Seattle Arts & Lectures, is to take up her new post with the National Book Foundation on May 17. The post US National Book Awards Foundation Names Ruth Dickey As Executive Director appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-11 14:52:33 UTC ]
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Today, the National Book Foundation announced that Ruth Dickey will be its next Executive Director, filling the role that Lisa Lucas vacated at the end of last year. Dickey has served since 2013 as the Executive Director of Seattle Arts & Lectures, and in 2019 was a judge for the National... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-11 13:36:11 UTC ]
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Ruth Dickey, the executive director of Seattle Arts & Lectures, is succeeding Lisa Lucas, who left the organization to become the publisher of Pantheon and Schocken. Continue reading at The New York Times
[ The New York Times | 2021-02-11 10:00:18 UTC ]
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The National Book Foundation has named Ruth Dickey, who currently heads Seattle Arts & Lectures, its next executive director, succeeding Lisa Lucas. She will start on May 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
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Claire Danes has been cast as the lead role in the screen adaptation of The Essex Serpent by Sarah Perry (Serpent's Tail). Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 23:44:25 UTC ]
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TV rights for historian Anne Sebba’s biography of Ethel Rosenberg, the only woman in the US to be executed for a crime other than murder, have been snapped up by Miramax Films. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 12:16:20 UTC ]
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#tv rights