Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

Other Publishing stories related to: 'Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift'

How this year’s lousy Super Bowl ratings measure up to past games

Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company

[ Fast Company | 2021-02-09 13:39:34 UTC ]
More news stories like this | News stories tagged with: #past games #super bowl #tv audience #recent memory #streaming platforms #nielsen

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Welsh government announces £2.25m rescue for National Library of Wales

The Welsh government has announced a £2.25m rescue package for the National Library of Wales after proposed cuts at the institution sparked uproar. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 03:34:48 UTC ]
More news stories like this | News stories tagged with: #national library #welsh government #proposed cuts

Power to the Peepal: Leeds-based indie enjoys reward of second major award win

Peepal Tree Press is behind the dark, magical realist novel that scooped the £30,000 Costa Book of the Year last week, with The Mermaid of Black Conch by Monique Roffey putting a new spotlight on a small publisher that has consistently supported international Caribbean writing for 35 years. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 21:20:53 UTC ]
More news stories like this | News stories tagged with: #small publisher #costa book

National Book Tokens accepted on Bookshop.org

National Book Tokens is launching on Bookshop.org, and its tokens will be accepted as payment or part-payment for books.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 12:14:57 UTC ]
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CILIP calls for National Library of Wales cuts to be abandoned

CILIP,  the Chartered Institute of Library & Information Professionals, has called for planned cuts to the National Library of Wales to be abandoned, ahead of a debate in the Senedd today (3rd February). Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:32:21 UTC ]
More news stories like this | News stories tagged with: #national library #chartered institute #planned cuts

The magic question: can a Harry Potter TV show work?

News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian

[ The Guardian | 2021-01-25 21:19:03 UTC ]
More news stories like this | News stories tagged with: #sixth installment #transphobic views #jk rowling #harry potter

Reputation Reparo! A Harry Potter TV series is in early development at HBO Max.

The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
More news stories like this | News stories tagged with: #early development #hbo max #warner bros #streaming platform #multiple sources #harry potter

Here are the finalists for the 2020 National Book Critics Circle Award.

Yesterday, writer and book critic Michael Schaub announced all the finalists for the 2020 National Book Critics Circle Award, which honors the “finest books” published in English during the last year. The thirty finalists were selected across six categories—Autobiography, Biography, Criticism,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 16:52:22 UTC ]
More news stories like this | News stories tagged with: #book critic

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

Virtual library 'a wake up call' for sector over promised national website

The free provision of e-books for children by Oak National Academy has been branded a "wake up call" for a sector still awaiting its long-discussed shared website for all public libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-01-21 04:54:52 UTC ]
More news stories like this | News stories tagged with: #virtual library #public libraries

Barbara Taylor Bradford novels slated for TV

Eight of Barbara Taylor Bradford's novels are to be made into TV dramas after the author secured a major deal with independent film company The Forge.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-19 19:48:57 UTC ]
More news stories like this | News stories tagged with: #major deal

US National Book Award Program: Spring Season

The National Book Awards' new digital outreach series features a 12-event presentation of winners, shortlistees, and finalists, including international literature and translation. The post US National Book Award Program: Spring Season appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-18 19:01:19 UTC ]
More news stories like this | News stories tagged with: #national book award

Oak National Academy launches virtual library with NLT

Online classroom platform Oak National Academy is launching a new virtual library in partnership with the National Literacy Trust.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-17 12:35:54 UTC ]
More news stories like this | News stories tagged with: #virtual library

Runcie, Mozley and Owusu judge BBC National Short Story Award

James Runcie will chair the judges for this year's BBC National Short Story Award alongside authors Fiona Mozley and Derek Owusu. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 22:24:54 UTC ]
More news stories like this | News stories tagged with: #derek owusu

Majority of borrowed books across Ontario libraries in 2020 weren't published this year

In a year dominated by a global pandemic and American politics, some might find it fitting that the library book most likely to be checked out across Ontario was a hopeful memoir written by the former first lady of the United States. Continue reading at CBC

[ CBC | 2020-12-31 09:00:00 UTC ]
More news stories like this | News stories tagged with: #year dominated #global pandemic #american politics #library book #memoir #libraries

Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with: #performance marketing #digital media

National Book Award winner Barry Lopez dies at 75

Barry Lopez, who authored close to 20 books on natural history, including the National Book Award-winning Arctic Dreams (Vintage), has died at the age of 75. Continue reading at The Bookseller

[ The Bookseller | 2020-12-28 20:58:37 UTC ]
More news stories like this | News stories tagged with: #barry lopez #natural history #book award

AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with: #hbo max #entertainment arm #media companies #$35 million #time warner