Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

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Jordan Smith will serve as Interim Executive Director of the National Book Foundation.

Earlier this year, Lisa Lucas announced that she would be stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. This morning, the National Book Foundation announced that Lucas will be joining the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-10 14:46:45 UTC ]
More news stories like this | News stories tagged with: #schocken books #literary hub #national book foundation


IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek

[ AdWeek | 2020-12-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #annual week #linear tv #place virtually #digital media


Low infection rate shows safety measures work, Libraries Connected says

A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 11:43:42 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries


Generational shift in the Covid-challenged Bookseller 150

The Bookseller's 12th annual list of the industry's most influential people reveals a spate of pandemic heroes. Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 23:15:34 UTC ]
More news stories like this | News stories tagged with: #generational shift #bookseller


Natasha Trethewey’s Memorial Drive is being adapted for TV.

Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
More news stories like this | News stories tagged with: #natasha trethewey #memorial drive #harrowing memoir #brutal murder #drama series #literary hub #memoir


Major publishing fairs BookExpo and BookCon to 'retire' after pandemic cancellations

BookExpo, the largest bookseller trade show in the U.S., and its consumer-facing sibling BookCon have been indefinitely canceled because of the pandemic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-01 20:30:11 UTC ]
More news stories like this | News stories tagged with: #bookseller #bookexpo


Raven acquires two in 'major' debut deal

Alison Hennessey, publishing director of Bloomsbury Publishing's Raven Books, has sealed a two-book deal after a "passionately fought" auction for The Leviathan and The Puzzle Wood by debut author Helen-Rose (Rosie) Andrews. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 12:42:55 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing #raven books #debut author #bloomsbury #publishing director


Transworld pre-empts 'major' history of mankind and infectious disease

Transworld has pre-empted Pathogenesis, a "major new history of humankind" by Jonathan Kennedy, senior lecturer and director of the MSc global public health programmes at Barts and the London Medical School. Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 20:14:01 UTC ]
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When Adrienne Rich Refused The National Book Award

Sponsored by the National Book Committee, the National Book Awards honored writers in ten categories in 1974. In March, the National Book Committee announced the finalists. In poetry, the nominated books were Diving into the Wreck by Adrienne Rich; From Snow and Rock, from Chaos, by Hayden... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-23 09:49:45 UTC ]
More news stories like this | News stories tagged with: #nominated books #adrienne rich #literary hub #national book award


Scotland's National Book Awards postponed to 2021 after funding bid fails

Scotland's National Book Awards will not go ahead this year and will be delayed until 2021 after a funding application to Creative Scotland was unsuccessful, its organisers have confirmed. Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 04:05:52 UTC ]
More news stories like this | News stories tagged with: #creative scotland


2020 National Book Award Winners: Full List

The nonfiction prize went to Les Payne and Tamara Payne for “The Dead Are Arising: The Life of Malcolm X.” The crime novelist Walter Mosley received a lifetime achievement award. Continue reading at The New York Times

[ The New York Times | 2020-11-19 02:32:00 UTC ]
More news stories like this | News stories tagged with: #full list #nonfiction prize #les payne #tamara payne #national book award


Bonnier buys majority stake in Norway's Strawberry Publishing

Bonnier Books has acquired a majority stake in Norwegian publishing group Strawberry Publishing AS. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 01:57:40 UTC ]
More news stories like this | News stories tagged with: #bonnier books #majority stake #bonnier


Yu, Payne, Callender, Mosley win at 71st National Book Awards

During the first 30 years of the National Book Awards in the US, only three writers of colour won prizes; last night, at the (virtual) 71st instalment, almost every person who took home a book award was Black or Asian. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 00:06:52 UTC ]
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Here’s every winner of the National Book Award for Fiction and Nonfiction during the 21st century.

Dust off your formal wear and break out the bubbly because the National Book Awards (a.k.a. the Oscars of the book world) are nearly upon us. Yes, in just a few short hours, five dumbstruck authors will be fêted, garlanded, and welcomed into the American literary pantheon. For those of you... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-18 17:04:53 UTC ]
More news stories like this | News stories tagged with: #21st century #book world #literary hub #national book award


Nielsen details lockdown impact on audio consumption at FutureBook

Lockdown was a key factor driving new consumers to try audiobooks in 2020 and helped increase listening among longer term listeners, according to hot-off-the-press data from Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 01:26:41 UTC ]
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Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with: #big names #charlie redmayne #seismic shift #online shopping #harpercollins uk #harpercollins


Retail shifting towards ethical spending, Bookshop.org's Vanderbilt says

Customer behaviour is shifting towards ethical consumerism while online becomes much more than a “hits business”, Bookshop.org's UK m.d. Nicole Vanderbilt has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 19:59:59 UTC ]
More news stories like this | News stories tagged with: #customer behaviour


Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto group #books imprint #quarto


The Election and a Changing America: LARB Politics Editor Tom Zoellner on The National Road

Subscribe on Podcasts | Spotify | SoundCloud | We’re joined by Tom Zoellner, award-winning author and the LA Review of Books Politics Editor. Tom and the co-hosts talk about the election, the tenor of the online political debate, and the future of patriotism. We also discuss Tom’s new book, The... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-13 17:43:52 UTC ]
More news stories like this | News stories tagged with: #award-winning author


National Book Tokens' hidden book brainteaser returns

National Book Tokens’ annual brainteaser the Hidden Books Game has returned for its eighth year, giving participants the chance to win a year's supply of books. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 20:46:36 UTC ]
More news stories like this | News stories tagged with: #eighth year