For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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HarperCollins Children's Books is releasing How to Be More Paddington: A Book of Kindness, a gift book featuring inspirational quotes from Michael Bond's beloved bear alongside Peggy Fortnum’s original illustrations. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 19:21:03 UTC ]
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The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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The National Book Foundation has announced that this year’s National Book Awards events—including the 71st annual ceremony—will be held digitally, due to the ongoing, not-even-remotely-controlled, coronavirus pandemic. Lisa Lucas, the National Book Foundation’s Executive Director, said of the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-10 14:22:53 UTC ]
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This year's National Book Awards ceremony, which is typically a glittery black-tie ball at Cipriani Wall Street in lower Manhattan, will instead be a virtual event, hosted online on November 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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The 2020 campaign to mark National Poetry Day on 1st October will highlight a list of 40 new books focused on poetry participation, including work from Michael Rosen, Inua Ellams and Kate Clanchy. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 10:54:41 UTC ]
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Sky has announced it is commissioning a new children’s series based on The Brilliant World of Tom Gates (Scholastic) by Liz Pichon. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 03:18:16 UTC ]
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Three undaunted authors tell PW how they push, book by book, for systemic social change and why it’s time to let go of “niceness.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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A report commissioned by the Publishers Association says that during the COVID-19 lockdown, UK children listened to audiobooks, arguing to end their VAT. The post UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
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Baby Cow Productions has optioned Olivia Potts’ memoir A Half Baked Idea (Fig Tree, 2019), for TV. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 15:05:58 UTC ]
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Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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A look at how people have engaged with “Huck Finn” and “Uncle Tom’s Cabin” over time offers a snapshot of who we were and are. Continue reading at The Washington Post
[ The Washington Post | 2020-07-03 10:00:00 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Comedian Njambi McGrath’s memoir Through the Leopard’s Gaze (Jacaranda) has been optioned by production company Expectation. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 14:48:59 UTC ]
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‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 22:54:17 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights. And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age
[ Advertising Age | 2020-06-22 22:25:58 UTC ]
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To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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