Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

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In TV Ratings, Trump vs. Biden Was No Match for Trump vs. Clinton

The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times

[ The New York Times | 2020-09-30 23:08:15 UTC ]
More news stories like this | News stories tagged with: #audience size #nielsen


Tell Us Your Favorite Fall Food and We’ll Tell You What National Book Award Nominee to Read

Autumn means changing leaves, apple-based baked goods, decorative gourds, pumpkin spice lattes—and an avalanche of literary award longlists. If you’re feeling overwhelmed by all the must-read National Book Award nominees you’re now realizing you didn’t read, why not base your TBR pile off of... Continue reading at Electric Literature

[ Electric Literature | 2020-09-25 11:00:06 UTC ]
More news stories like this | News stories tagged with: #read appeared #tbr pile #electric literature #literary award #national book award


For Comey, time has not healed a major wound

The former FBI director was certain that history would vindicate him. But instead, it has made things even worse. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 05:02:29 UTC ]
More news stories like this | News stories tagged with: #fbi director


New England Booksellers Announce Major Diversity Reading Initiative

Word of the new NEIBA Reading Challenge, aimed at radically reshaping the reading habits of booksellers in the region, came just hours before the announcement that only one charge would be brought against a police officer in the killing of Breonna Taylor—news that reverberated during the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #police officer #bookselling organization


Here’s the longlist for the 2020 National Book Award for Fiction.

Last but certainly not least: it’s the time for fiction! The National Book Foundation has announced the ten books contending for this year’s National Book Award for Fiction. The award, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-18 14:15:26 UTC ]
More news stories like this | News stories tagged with: #rewarding bold #cogent writing #press release #literary prize #national book foundation #national book award


Here’s the longlist for this year’s National Book Award for Nonfiction.

Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Nonfiction. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding quality and cogent writing. This year’s longlist features a mix of debut... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 19:15:43 UTC ]
More news stories like this | News stories tagged with: #longlist features #rewarding quality #cogent writing #literary prize #national book foundation #national book award


All the poets on the longlist for the National Book Award for Poetry are first timers.

And now, it’s the time for the poets! Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Poetry. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent writing. According to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 14:15:43 UTC ]
More news stories like this | News stories tagged with: #rewarding bold #cogent writing #press release #literary prize #national book foundation #national book award


'Major' literary debut The Hollow Sea to Michael Joseph

Michael Joseph has acquired The Hollow Sea by Annie Kirby, a literary debut about grief, recovery, and identity, set to be a lead hardback for 2022. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 11:44:41 UTC ]
More news stories like this | News stories tagged with: #literary debut #michael joseph #hardback


Here’s the longlist for the 2020 National Book Award for Translated Literature.

In more literary news, the National Book Foundation has just announced the longlist for the 2020 National Book Award for Translated Literature. The longlist includes ten novels originally published in eight different languages: Arabic, German, Spanish, Persian, Tamil, Korean, Japanese, and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-16 19:15:16 UTC ]
More news stories like this | News stories tagged with: #translated literature #literary news #national book foundation #national book award


The 2020 National Book Award for Young People’s Literature longlist includes many newcomers.

‘Tis the season for book awards! Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Young People’s Literature. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding quality and cogent... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-16 14:15:20 UTC ]
More news stories like this | News stories tagged with: #book awards #rewarding quality #cogent writing #publishers submitted #literary prize #national book foundation #national book award


'The end of an innocent world': An oral history of the first National Book Festival, which debuted three days before 9/11

Ahead of the 20th National Book Festival, Laura Bush, Scott Turow, Michael Beschloss and others look back at the event’s storied beginning. Continue reading at The Washington Post

[ The Washington Post | 2020-09-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #oral history #scott turow


National Poetry Day follows lockdown poetry passion with bumper plans for October

National Poetry Day is holding a mass 24-hour "share-a-poem" festival alongside hundreds of mini events to celebrate poetry on Thursday 1st October. Continue reading at The Bookseller

[ The Bookseller | 2020-09-15 10:46:22 UTC ]
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Calling All Sheroes: Spotlight on National Geographic Books

A new pair of female-focused titles—Izzy Newton and the S.M.A.R.T. Squad: Absolute Hero and Girls Can—looks to inspire and empower young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Walter Mosley will receive the National Book Foundation’s lifetime achievement award.

How about some terrific morning literary news to brighten your day? Is that a “yes” I hear? Well, today the National Book Foundation announced that Walter Mosley, author of the highly-regarded Devil in a Blue Dress, will be awarded the 2020 Medal for Distinguished Contribution to American... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-10 15:03:19 UTC ]
More news stories like this | News stories tagged with: #walter mosley #distinguished contribution #american letters #national book foundation


Carolyn Reidy will posthumously receive the National Book Foundation’s lifetime achievement award.

Today, the National Book Foundation announced extraordinary news for an extraordinary prize: The late president and chief executive of Simon & Schuster, Carolyn Reidy, will be the recipient of its Literarian Award at the 2020 National Book Awards. The lifetime achievement award, which honors... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-08 16:43:46 UTC ]
More news stories like this | News stories tagged with: #carolyn reidy #late president #simon schuster #literarian award #outstanding service #national book foundation


Carolyn Reidy to receive a lifetime achievement honor at the 2020 National Book Awards

Carolyn Reidy, the late president and chief executive of Simon & Schuster, will receive the Literarian Award, the National Book Foundation announced today. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-09-08 14:14:51 UTC ]
More news stories like this | News stories tagged with: #carolyn reidy #late president #simon schuster #literarian award #national book foundation


Hodder sets sail for National Maritime Museum puzzle book

Hodder & Stoughton is publishing a puzzle book for adults with the National Maritime Museum, which holds the world’s largest maritime collection. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 18:26:34 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #puzzle book #hodder


Chelsea Green acquires book questioning pandemic measures

Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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JG Farrell's The Singapore Grip: new TV adaptation brings to life the final book by one of the UK's finest novelists

The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation

[ The Conversation | 2020-09-03 13:13:15 UTC ]
More news stories like this | News stories tagged with: #british empire #final book


Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with: #terence kawaja #george floyd #digital media