For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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Nosy Crow has acquired Granny Came to England on the Empire Windrush by Patrice Lawrence. Continue reading at The Bookseller
[ The Bookseller | 2020-06-21 14:26:59 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The thriller has been a best-seller mainstay with a movie adaptation in the works. Continue reading at The Washington Post
[ The Washington Post | 2020-06-16 15:46:12 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Internet Archive’s National Emergency Library initiative, which made more than 1.3 million books available online for free, will end early as publishers sue for copyright infringement. The nonprofit began offering free books during March as the coronavirus pandemic forced Americans to quarantine... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-12 14:06:26 UTC ]
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Empty Room Productions has optioned The Blackheath Séance Parlour (Cutting Edge Press, 2019) by Alan Williams. Continue reading at The Bookseller
[ The Bookseller | 2020-06-12 01:31:08 UTC ]
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A Cincinnati startup that creates software to aid school systems beat giants like Scholastic, LexisNexis, Encyclopedia Britannica and Lego Education to win a rigorously judged national award that its CEO hopes will help propel the company into more schools. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-10 17:11:55 UTC ]
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Castlefield has scooped the rights to adapt Cara Hunter's DI Fawley crime novels into a TV drama. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 08:58:00 UTC ]
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Snoop Dogg is producing the TV adaptation for Joe Ide's IQ detective series, after TV rights were initially snapped up in a seven-way bidding war by Alcon. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 14:06:32 UTC ]
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The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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Black Bear Pictures has optioned Naoise Dolan's debut novel Exciting Times for television. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 21:51:46 UTC ]
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It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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The latest live event to shift its plans in the wake of the coronavirus pandemic: the National Book Festival. Organizers announced Thursday that the festival, which was originally set to take place Aug. 29 at the Washington Convention Center will now run online from Sept. 25-27. The event... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 16:22:19 UTC ]
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Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian
[ The Guardian | 2020-05-27 23:38:41 UTC ]
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“This is a Book for People who Love the National Parks” is an illustrated guide with fun nuggets of information. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:57:27 UTC ]
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Independent production company The Lighthouse has optioned Juno Dawson's YA trilogy. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 00:45:39 UTC ]
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Print sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-22 22:41:14 UTC ]
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Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closedCoronavirus – latest updatesSee all our coronavirus coveragePrint sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown shut... Continue reading at The Guardian
[ The Guardian | 2020-05-21 13:50:38 UTC ]
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