For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with:
#major shift
#linear tv
#nielsen
In late March, Ryan Grim, of The Intercept, published a story on Tara Reade, a former staffer in Joe Biden’s Senate office. She was one of several women who had come forward to say that Biden, now the presumptive Democratic nominee, had, in past encounters, touched them inappropriately. Grim... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-01 12:33:41 UTC ]
More news stories like this | News stories tagged with:
#nieman reports
#started writing
#due diligence
#news publisher
But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#$10 million
#$1 million
#digital media
National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
More news stories like this |
Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:14:48 UTC ]
More news stories like this | News stories tagged with:
#original vision
A J Waines, Fiona Veitch Smith and Holly Watt will feature in this year's National Crime Reading Month, which is now online due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-26 19:51:35 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
Ted Widmer explores how the president-elect used a 13-day trip to prepare for his new role. Continue reading at The Washington Post
[ The Washington Post | 2020-04-24 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#train ride
In ‘Superpower Showdown’ (Harper Business, June), Davis and coauthor Lingling Wei examine how U.S.-China relations deteriorated to the point of impasse just as cooperation between the world’s two largest economies has become more urgent than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper business
Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#live broadcast
#current climate
#verizon media
#in-depth discussion
#associate publisher
The best-selling author debuts ‘Seat at the Table’ tonight with guest Alexandria Ocasio-Cortez amid the looming threat of media layoffs. When author Anand Giridharadas started talking with Vice TV in early March about hosting a new primetime show that would riff on current events, he knew he... Continue reading at Fast Company
[ Fast Company | 2020-04-22 07:00:32 UTC ]
More news stories like this | News stories tagged with:
#vice tv
#media layoffs
#early march
#current events
#regular presence
#best-selling author
YouTube book recommendation series the National Shelf Service has announced a series of World Book Night broadcasts, to feature a bedtime reading hour with poet and author Joseph Coelho. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 10:36:13 UTC ]
More news stories like this | News stories tagged with:
#joseph coelho
#world book
Amazon’s focus on essential items due to the coronavirus crisis has led to significant sales losses for several religion publishers, and many houses are looking to alternate sales channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#coronavirus crisis
#religion publishers
The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 21:56:16 UTC ]
More news stories like this | News stories tagged with:
#greg james
#chris smith
Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
More news stories like this | News stories tagged with:
#homes gardens
#magnolia journal
#sweet july
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with:
#bad news
#digital publisher
‘The Orange-and-White-Heeled Shoes’ looks at a shared moment between mother and daughter Continue reading at The Washington Post
[ The Washington Post | 2020-04-16 13:00:00 UTC ]
More news stories like this |
While press officials did not endorse the the "unilateral" action and "blurred legal arguments" behind the initiative, they largely support its goals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#unc press
Internet Archive founder Brewster Kahle told U.S. Senator Thom Tillis that the National Emergency Library is meant to provide digital access to students and readers who cannot access print collections during the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 crisis
The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with:
#caption id=
#subscription model
#apple news+
#york magazine
#media industry
An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
More news stories like this | News stories tagged with:
#simon armitage
#marian keyes
#invited readers
#cressida cowell
#ll continue
#british book
#big book
#book industry
#picture book
#harry potter