For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The latest live event to shift its plans in the wake of the coronavirus pandemic: the National Book Festival. Organizers announced Thursday that the festival, which was originally set to take place Aug. 29 at the Washington Convention Center will now run online from Sept. 25-27. The event... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 16:22:19 UTC ]
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#coronavirus pandemic
#originally set
#draws hundreds
#book festival
Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian
[ The Guardian | 2020-05-27 23:38:41 UTC ]
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#huge shift
#print editions
#regional newspapers
#significant number
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#michael miller
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“This is a Book for People who Love the National Parks” is an illustrated guide with fun nuggets of information. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:57:27 UTC ]
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Independent production company The Lighthouse has optioned Juno Dawson's YA trilogy. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 00:45:39 UTC ]
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#ya trilogy
Print sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-22 22:41:14 UTC ]
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#coronavirus lockdown
#print sales
Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closedCoronavirus – latest updatesSee all our coronavirus coveragePrint sales for the UK’s biggest national newspapers slumped by as much as 39% last month, as the coronavirus lockdown shut... Continue reading at The Guardian
[ The Guardian | 2020-05-21 13:50:38 UTC ]
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#publishers grapple
#latest updatessee
#free copies
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[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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#lsc communications
#clarion events
TV and film rights in Manda Scott's historical thriller A Treachery of Spies have sold to London-based production outfits Beaglepug Films and Enriched Media Group. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:02:51 UTC ]
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#tv drama
#manda scott
#film rights
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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#ad sales
#big fish
#digital publishers
Doubleday has acquired debut novel The Flames about four women "muses" who inspired artist Egon Schiele, in a "major" six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 02:34:02 UTC ]
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National Book Tokens and Puffin have joined forces to launch a new writing competition for children across the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 13:20:46 UTC ]
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THREE MUSLIM GIRLS — two sisters and their cousin — stood in the sunshine on the grounds of the Diggi Palace Hotel in Jaipur, where the world’s largest literary festival took place over five days in late January. All around them, young people streamed into the sprawling compound, before a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-14 17:00:42 UTC ]
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#late january
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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#digital engagement
#roughly half
#apple news+
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Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian
[ The Guardian | 2020-05-13 15:44:19 UTC ]
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#sally rooney
#readers fall
#tv version
#david walliams
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#normal people
#book charts
#daisy edgar-jones
#nielsen bookscan
#irish author
#nielsen
#children’s book
#uk book
For about two months in 1970, ITV aired episodes of a bonkers science fiction comedy series based (oh so very loosely) on Miguel de Cervantes’ literary classic Don Quixote. The show, entitled The Adventures of Don Quick, follows an astronaut named Don Quick (Ian Hendry) and his sidekick, Sam... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-12 17:39:44 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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#agency companies
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#top executives
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#biggest advertisers
#agencyreport@adage
#email customerservice@adage
#print version
When Sylvia Beach, the New Jersey native who published Ulysses and opened Paris’ Shakespeare and Co. (“the most famous bookstore in the world”), died in 1962, Princeton University purchased and catalogued her papers. This trove of materials reveals, among other things, the reading preferences of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-08 19:46:30 UTC ]
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#reading habits
#sylvia beach
#reading preferences
#20th century
#famous writers
#bookstore
Survey shows 60% expect the impact of the pandemic may put them out of business, prompting calls for concerted helpMore than half of the UK’s small publishers fear they could be out of business by the autumn as a result of the coronavirus pandemic, according to research by the Bookseller, which... Continue reading at The Guardian
[ The Guardian | 2020-05-07 15:02:20 UTC ]
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#coronavirus pandemic
#work published
#sales drop
#bookseller
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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#published today
#digital media
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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#bookstore