Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

Other Publishing stories related to: 'Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift'

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

Knightley to star in TV adaptation of Essex Serpent

Keira Knightley is to star in an adaptation of Sarah Perry's novel The Essex Serpent for Apple TV+. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 14:09:10 UTC ]
More news stories like this | News stories tagged with: #tv adaptation #essex serpent #sarah perry #apple tv+

TV Audiences Dip for First Night of Democrats’ Virtual Convention

Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times

[ The New York Times | 2020-08-18 23:35:17 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #nielsen

'It's a mega year!': book trade braces for autumn onslaught of major new titles

After the lockdown, hundreds of delayed titles are expected this autumn including many household names vying for Christmas successFrom Richard Osman’s first crime novel to Caitlin Moran’s new memoir, almost 600 hardbacks are due to be published on 3 September in a “massive bun fight” of new... Continue reading at The Guardian

[ The Guardian | 2020-08-13 06:00:47 UTC ]
More news stories like this | News stories tagged with: #books delayed #biggest titles #hit shelves #caitlin moran #trade magazine #bookseller #book trade

Warner Bros TV buys rights to Cook's Booker-longlisted novel

Warner Bros TV has acquired TV rights to Diane Cook's Booker-longlisted novel The New Wilderness, published this week by Oneworld. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 05:38:11 UTC ]
More news stories like this | News stories tagged with: #diane cook

Kamala Harris, history, and a break from pandemic TV

Yesterday, shortly after Joe Biden, the Democratic candidate for president, picked Kamala Harris, the senator for California, as his running mate, Peter Doocy, a Fox News correspondent, tweeted, “But… you told me on Saturday…” That day, Doocy asked Biden—who was zipping past on a bicycle,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-08-12 12:12:59 UTC ]
More news stories like this | News stories tagged with: #economic crisis #apple daily #south dakota

Eccleston to star in Reynolds TV adaptation

Amanda Reynolds' debut novel Close to Me (Wildfire) is to become a six-episode series for Channel 4 and Viaplay, starring Christopher Eccleston and Connie Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-08-10 23:40:20 UTC ]
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Bernard and Barokka named National Centre for Writing associate artists

Ted Hughes Award winner Jay Bernard and Indonesian poet Khairani Barokka have been named associate artists at the National Centre for Writing (NCW). Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 18:33:14 UTC ]
More news stories like this | News stories tagged with: #national centre #writing ncw

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry

Lisa Lucas on the National Book Foundation: ‘Energetic and Dynamic and Exciting’

As she plans her final awards season, Lisa Lucas takes stock of the progress the National Book Foundation has made in service to readers and authors. The post Lisa Lucas on the National Book Foundation: ‘Energetic and Dynamic and Exciting’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-27 17:13:39 UTC ]
More news stories like this | News stories tagged with: #lisa lucas #national book foundation

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #penske media #entertainment executives #yahoo finance #on-air reporter #associate producer #tina sfondeles #chicago sun-times #latest member #presidential campaign #haverstock arrives #private equity #harvard university #visiting fellows #previous editions #tech reporters #harpercollins

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #move appeared

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

MJ scoops 'major' fiction debut The Butterfly Waltz

Michael Joseph has acquired The Butterfly Waltz and one other title by debut author Julie Owen Moylan at auction. Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 18:32:25 UTC ]
More news stories like this | News stories tagged with: #fiction debut #michael joseph #debut author

Nielsen Book to restate sales numbers for Dawson title after bulk purchase

Nielsen Book has said it is restating Mark Dawson's sales figures, after the author admitted to making a bulk purchase of his own book The Cleaner to secure his status as a "top 10 bestseller". Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 11:24:27 UTC ]
More news stories like this | News stories tagged with: #sales figures #nielsen book

It’s a good day to rewatch John Lewis accepting the National Book Award.

In case you forgot: in 2016, legendary civil rights leader and Congressman John Lewis won the National Book Award for Young People’s Literature, along with co-writer Andrew Aydin and artist Nate Powell, for his graphic novel March: Book Three, the third volume in his trilogy about his... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-20 13:26:18 UTC ]
More news stories like this | News stories tagged with: #good day #graphic novel #national book award

4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen #bookshop

Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
More news stories like this | News stories tagged with: #pandemic appeared #coronavirus impact #consumer behavior #nielsen #nielsen book

Lisa Lucas stepping down as executive director of the National Book Foundation

Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
More news stories like this | News stories tagged with: #lisa lucas #schocken books #press release #national book foundation