Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
News tagged with: #major shift #linear tv #nielsen

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Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian

[ The Guardian | 2020-11-12 19:00:30 UTC ]
More news stories like this | News stories tagged with: #long term #friday night #report published #bidding war #nielsen

Has Donald Trump already landed a $100m book and TV deal?

While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian

[ The Guardian | 2020-11-11 14:24:45 UTC ]
More news stories like this | News stories tagged with: #tv deal #white house #source familiar #tv deals #michelle obama #joint deal #bill clinton #memoir #penguin random house

America Starts Here: On “When the Light of the World Was Subdued, Our Songs Came Through: A Norton Anthology of Native Nations Poetry”

2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
More news stories like this | News stories tagged with: #norton anthology #recent memory #joy harjo #poet laureate #anthology

And the host of the 71st National Book Awards is…

Jason Reynolds! The two-time National Book Award Finalist, and current National Ambassador for Young People’s Literature, will host the 71st National Book Awards on November 18, 2020. “To be at the forefront of ushering in the celebration of my peers would’ve been a gift at any point in my... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-05 15:00:37 UTC ]
More news stories like this | News stories tagged with: #jason reynolds #literary hub #national book award

Digital publishers hunt for home on connected TV

Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-04 05:01:32 UTC ]
More news stories like this | News stories tagged with: #connected tv #digital publishers

The National Book Award 5 Under 35 Honorees on Audio

Listen to the audiobooks by this year's National Book Award 5 Under 35 honorees, all of which are women of color! Continue reading at Book Riot

[ Book Riot | 2020-11-03 11:30:00 UTC ]
More news stories like this | News stories tagged with: #national book award

Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with: #latest company #trade desk #open web #nielsen

Vandalization at Major Libraries Aims At Voter Intimidation

Three libraries, including two major metropolitan downtown facilities, have seen vandalism related to voter intimidation in the last two weeks. Continue reading at Book Riot

[ Book Riot | 2020-11-02 11:35:00 UTC ]
More news stories like this | News stories tagged with: #libraries

Faber launches Cummings ad van at Barnard Castle

As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | News stories tagged with: #dominic cummings

HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins

Andrew O'Hagan’s Mayflies optioned for TV

Synchronicity Films is developing a limited series based on Andrew O'Hagan’s Mayflies, with screenwriter Andrea Gibb on board to adapt the novel. Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 09:40:11 UTC ]
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Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with: #foreign writers #book fair

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Personal Space: Maggie Smith on Her Shift in Artistic Practice

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Smith, whose inspirational memoir, Keep Moving: Notes on Loss, Creativity, and Change, is published by Atria/One Signal Publishers. In the book, Smith intersperses bits of memoir — about moving forward after... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-09 08:48:58 UTC ]
More news stories like this | News stories tagged with: #moving forward #memoir show #inspirational memoir #personal space #maggie smith #literary hub #memoir

Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with: #young audience #nielsen book #audiobook

2020 National Book Awards Finalists Announced

The National Book Award Finalists are here! The winners will be announced November 18, 2020, in a virtual ceremony. Continue reading at Book Riot

[ Book Riot | 2020-10-06 16:50:00 UTC ]
More news stories like this | News stories tagged with: #virtual ceremony #national book award

God’s Polity: Books on What it Means to be a ‘Nation’

Three writers examine the interplay of religion and nationalism, from Biblical kings to Thomas Jefferson to Donald Trump. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas jefferson

Sarah Hall wins BBC National Short Story Award for second time

Sarah Hall has become the first author to win the BBC National Short Story Award twice in its 15-year history. Continue reading at The Bookseller

[ The Bookseller | 2020-10-06 01:38:09 UTC ]
More news stories like this | News stories tagged with: #sarah hall

Fane becomes independent as founder reacquires majority stake

Literary events production company Fane has become independent, after its founder Alex Fane sealed a reaquisition of the 80% majority stake from Original Talent. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 22:09:50 UTC ]
More news stories like this | News stories tagged with: #original talent