Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Pickatale, a mobile audiobook and storybook app for children aged 0–12, has launched in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 08:27:37 UTC ]
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The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company
[ Fast Company | 2019-10-22 14:45:41 UTC ]
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Paisley will host its first ever book festival in February 2020, honouring the "brilliant political thinkers and creatives that have long been associated with the area", say organisers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 11:53:08 UTC ]
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Presenter and author Frankie Bridge has launched a brand-new podcast interviewing guests about their mental health, ahead of publication of her first book Open (Octopus). Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 08:21:36 UTC ]
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Republic Book Publishers' goal is to bring conservative voices to the fore in such areas as politics, history, and religion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
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Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be... Continue reading at Advertising Age
[ Advertising Age | 2019-10-21 21:58:49 UTC ]
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Nearly 40 MPs have signed a letter calling for the Chancellor to remove VAT on e-books and audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 10:27:19 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Get more global with your reading, thanks to the Best Asian Short Stories 2019 collection. Continue reading at Book Riot
[ Book Riot | 2019-10-18 10:35:55 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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A new metadata solution is coming to Mexico, as Frankfurter Buchmesse and MVB signs a cooperation agreement with CANIEM to launch Metabooks Mexico. The post Metabooks to Launch in Mexico this November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-17 07:47:02 UTC ]
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Two Roads has lit up Glasgow with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 02:57:12 UTC ]
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PRH has sculpted a bust of Boris Johnson made from butter to promote Ripley’s Believe It or Not! 2020 Annual. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 01:32:35 UTC ]
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Booksellers from WH Smith, Waterstones, Sam Read Books, Libreria and West End Lane Books are to join judging panels for The Costa Book Awards 2019. The booksellers will select shortlists and decide the winners across five categories, in a year which sees the highest number of submissions to... Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 00:41:12 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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The free expression nonprofit has opened six regional chapters across the United States in order to spread the reach of its advocacy for freedom of speech beyond the coasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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Serpent's Tail senior commissioning editor Miranda Jewess will launch a new crime imprint, Viper, in November with 20 titles for its inaugural year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 12:07:38 UTC ]
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Hachette's new imprint, to launch next March, will publish books in a variety of nonfiction categories that are geared to help readers change their lives for the better. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
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HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey... Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 00:46:32 UTC ]
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