Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

Other Publishing stories related to: 'Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement'

Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK

Hachette in London is creating a Basic Books imprint for the UK in cooperation with the New York Hachette house of that name. The post Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-20 04:30:58 UTC ]
More news stories like this | News stories tagged with: #uk appeared #hachette #books imprint

CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
More news stories like this | News stories tagged with: #nielsen

One of the largest book publishers in the world announces new publisher.

Andy Ward has been named a new vice president and publisher at Random House. Formerly editor in chief, Ward moves into the spot long held by the beloved Susan Kamil, who died in September. Ward has edited the likes of David Mitchell, George Saunders, and Imbolo Mbue, and will see his role as... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-19 15:22:43 UTC ]
More news stories like this | News stories tagged with: #andy ward #vice president #random house #david mitchell #george saunders #imbolo mbue #largest book

John Murray to launch non-fiction imprint Basic Books UK

John Murray Press will launch a new UK imprint of the award-winning non fiction New York publisher Basic Books, headed up by John Murray Press m.d. Nick Davies. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 00:55:50 UTC ]
More news stories like this | News stories tagged with: #john murray #nick davies

The London Library launches new podcast series

The London Library has launched a new podcast series in which a leading writer or cultural figure will discuss the books that have shaped them with its director Philip Marshall. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 23:02:29 UTC ]
More news stories like this | News stories tagged with: #podcast series #london library

HC announces new 'festive feel-good' picture book from Walliams and Ross

HarperCollins Children’s Books is publishing a new "showstopping" children's picture book from author–illustrator team David Walliams and Tony Ross, called The Creature Choir, in time for Christmas. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 16:36:42 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #tony ross #harpercollins #picture book

Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with: #christmas advert #authors call #john lewis #christmas ad #bookshop #children’s book #bookseller

Bluemoose launches subscription model for its women-only publishing year

Bluemoose Books is launching a subscription model for the first time, to accompany its year of only publishing female writers over 45 in 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 08:25:36 UTC ]
More news stories like this | News stories tagged with: #bluemoose books #subscription model

Bonnier Books launches publishing house in Denmark

Bonnier Books – the parent company of Bonnier Books UK – is launching a new publishing house in Denmark early next year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 11:11:48 UTC ]
More news stories like this | News stories tagged with: #bonnier books #bonnier

Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this | News stories tagged with: #recent growth #audiobook sales #record year #audiobook #nielsen

National Book Tokens launches Hidden Book and Book Island Games

National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 22:34:50 UTC ]
More news stories like this | News stories tagged with: #seventh year

Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #recently unveiled #makes sense #ad spend #digital media

B&N Launches Book of the Year Award

As one of the first initiatives under the leadership of new CEO James Daunt, Barnes & Noble has announced the shortlist for a new Book of the Year award. The nominees and winner are chosen by B&N booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #book of the year

Zondervan Launches New Nonfiction Imprint

Zondervan, a division of HarperCollins Christian Publishing, is launching Thrive, a new nonfiction imprint, with four titles slated to debut in 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction imprint #harpercollins

Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media

Henry Holt to Launch Andy Cohen Books in 2020

Celebrity reality TV producer Andy Cohen is teaming up with Henry Holt to launch Andy Cohen Books, a new book imprint that will release nonfiction books by Mariah Carey, Jackie Walter, and Bevy Smith in 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #book imprint #mariah carey

Walter Scott Prize for Historical Fiction launches poll for 10th anniversary

The Walter Scott Prize for Historical Fiction is celebrating its 10th anniversary with a poll to find the nation’s favourite historical novel. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 03:53:44 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #historical fiction

What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek

[ AdWeek | 2019-11-07 18:41:04 UTC ]
More news stories like this | News stories tagged with: #strategic review #market research #nielsen