Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Harlequin’s digital-first romance imprint Carina Press plans to launch Carina Adores, a line of contemporary and classic LGBTQ romance tales, in June 2020 during Pride Month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Sooo. People are pissed—rightly so, I think—about the particularly white, particularly male slate of nominations for this year’s Academy Awards.* For example, in a year with movies like Little Women (directed by Greta Gerwig), The Farewell (directed by Lulu Wang), and Hustlers (directed by... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-13 15:46:10 UTC ]
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The National Book Critics Circle has announced 30 finalists in six categories––autobiography, biography, criticism, fiction, nonfiction, and poetry––for the annual National Book Critic Circle Awards, which will be presented March 12 in New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-13 05:00:00 UTC ]
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Capital Crime has launched a digital festival to showcase crime and thriller writers and offer readers the opportunity to connect with authors. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 04:47:29 UTC ]
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The Fourth Estate founder and former HarperCollins chief reveals plans for a June festival based around Evelyn Waugh’s iconic novel, and reflects on the evolution of the book business. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 12:31:36 UTC ]
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As Bloomberg reports, J. D. Vance, bestselling author of Hillbilly Elegy, Yale graduate, and venture capitalist has teamed up with Peter Thiel, Eric Schmidt, and Marc Andreessen of Silicon Valley to establish a venture capital firm in Ohio called Narya Capital. If “Narya” sounds familiar to you,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-10 20:12:30 UTC ]
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Investor J.D. Vance, author of the bestselling memoir “Hillbilly Elegy,” has launched a venture capital firm based in Cincinnati, according to multiple media reports. The Ohio native’s firm, Narya Capital, will invest in startups in the Raleigh, Durham and cities such as Salt Lake City,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-10 12:20:00 UTC ]
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[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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The Legend Times group has launched a new publisher called Hero, specialising in "inspirational and thought-provoking" non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 20:47:54 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Headline is going big on its marketing and PR campaign to launch American Dirt in the UK, with widespread review coverage and "major statement advertising" in the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 16:08:36 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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A new prize has been launched to recognise the work university presses do in addressing issues of global importance. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:50:08 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Authors including Joanna Harris and Richard Flanagan are raising money for firefighters battling bushfires in Australia by offering signed books, illustrations, experiences and writers' services in a Twitter auction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 19:12:57 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Eoin Colfer will embark on a book tour this month to mark the publication of his first adult fantasy novel Highfire, Quercus has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-01-05 15:08:52 UTC ]
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Online book festival My Virtual Literary Festival (MyVLF) will launch a series of new festivals based on different genres later this year. Continue reading at The Bookseller
[ The Bookseller | 2020-01-03 11:05:41 UTC ]
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