Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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OUP becomes latest publisher to announce US Read and Publish deal

Oxford University Press has announced its first Read and Publish deal with a US institution, with Iowa State University Library. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 04:45:41 UTC ]
More news stories like this | News stories tagged with: #latest publisher #oxford university press

Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys

Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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PRH US teams with London agency for Christmas campaign

London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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Announcing the Guide to Literary Agents 2020!

Guide to Literary Agents editor Robert Lee Brewer announces the Guide to Literary Agents 2020, including what's included in the 29th annual edition of the most trusted guide to getting an agent. The post Announcing the Guide to Literary Agents 2020! by Robert Lee Brewer appeared first on... Continue reading at Writer's Digest

[ Writer's Digest | 2019-11-28 14:43:13 UTC ]
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Hoffman and Green in International Literary Estates launch

A new company working across London and New York, International Literary Properties, has been launched to acquire and manage the intellectual property in literary estates and to exploit the rights and cash flows deriving from them. Continue reading at The Bookseller

[ The Bookseller | 2019-11-27 05:01:11 UTC ]
More news stories like this | News stories tagged with: #intellectual property #literary estates

Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Caxton Books launches £25,000 crowdfunder in rent hike battle

Essex store Caxton Books has launched a £25,000 crowdfunding campaign after facing a potential 60% increase in rent. Continue reading at The Bookseller

[ The Bookseller | 2019-11-24 17:02:48 UTC ]
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MCB picks up mental health campaigner Devon's exam guide

Macmillan Children’s Books has picked up an "accessible, friendly, informative and fun" exam guide backed with expert research from mental health campaigner Natasha Devon. Continue reading at The Bookseller

[ The Bookseller | 2019-11-22 05:40:01 UTC ]
More news stories like this | News stories tagged with: #macmillan children #macmillan

Nielsen Names Jacqueline Woods as CMO of its Global Connect Division

Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek

[ AdWeek | 2019-11-21 17:13:28 UTC ]
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When impeachment and the campaign collide

Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
More news stories like this | News stories tagged with: #stepping back #royal family #books based #american story #young readers #southeast asia #graphic novel #random house #hearst

2019 National Book Award Winners Announced

The 2019 National Book Award winners have been announced! Hosted by LeVar Burton, the 70th National Book Award ceremony was a night of storytelling! Continue reading at Book Riot

[ Book Riot | 2019-11-21 12:22:37 UTC ]
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University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with: #reach readers #university presses

2019 National Book Award Winners Announced

The 2019 National Book Award winners were announced in New York City tonight. The big prize for Fiction went to Trust Exercise by Susan Choi (Bonus: Read our 2019 interview with Choi). In his opening remarks for the 70th annual ceremony, host Levar Burton spoke about the power of books... Continue reading at The Millions

[ The Millions | 2019-11-21 03:04:39 UTC ]
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Atwood and Taddeo campaigns win BMS awards

Campaigns for Margaret Atwood's The Testaments (Vintage) and Lisa Taddeo's Three Women (Bloomsbury) were among the winners at the Book Marketing Society Awards last night. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 01:07:50 UTC ]
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Waterstones and Fourth Estate to launch The Mirror & The Light gift card

Waterstones and Fourth Estate will team up this Christmas to create a gift card celebrating Hilary Mantel’s eagerly-awaited The Mirror & The Light, the first time the chain has created a gift card for a specific title. Continue reading at The Bookseller

[ The Bookseller | 2019-11-20 19:54:20 UTC ]
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Employees Say Hearst is Running a Classic Union-Busting Campaign

Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Tribune Publishing Announces New Major Shareholder: Alden Global Capital

Tribune Publishing Company (NASDAQ: TPCO), one of the nation’s leading media companies, today announced that funds managed by Alden Global Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 15:37:42 UTC ]
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Today in not everything is terrible: HarperCollins is launching a Native-centric imprint.

In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #publishing books #imprint devoted #harpercollins