Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#merger talks
#minority stake
#recent months
#memoir
Jacaranda publisher Magdalene Abraha will launch a groundbreaking non-fiction black history series next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-29 18:06:58 UTC ]
More news stories like this |
Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
More news stories like this | News stories tagged with:
#book imprints
#hearst
Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it was important to recognize the very best in our community. And... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
More news stories like this | News stories tagged with:
#user experience
#human spirit
#art director
#full list
#print media
Today, Cloud Atlas author David Mitchell announced his next project: Utopia Avenue, which will be first full-length novel since 2014’s The Bone Clocks. (I suppose he has some time now that he’s done writing The Matrix 4.) Mitchell said in his announcement that the idea for the book came in part... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-26 12:40:53 UTC ]
More news stories like this | News stories tagged with:
#david mitchell
#utopia avenue
#bone clocks
#first novel
Due out next summer, the novel will explore the power of music, following the career of the eponymous psychedelic bandCloud Atlas author David Mitchell is to tackle the story of “the strangest British band you’ve never heard of” in his first novel for five years, Utopia Avenue.Announcing the... Continue reading at The Guardian
[ The Guardian | 2019-09-26 10:42:58 UTC ]
More news stories like this | News stories tagged with:
#utopia avenue
#first novel
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
Zed Books is launching a new division targeting the scholarly market, Zed Scholar. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 15:25:38 UTC ]
More news stories like this | News stories tagged with:
#zed books
StorySign, a free mobile app that translates children’s books into sign language, has launched on Apple iOS. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 00:27:16 UTC ]
More news stories like this | News stories tagged with:
#sign language
David Cameron will be the inaugural guest on "Ideas Matter", the new podcast from William Collins when it launches this week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 17:42:22 UTC ]
More news stories like this | News stories tagged with:
#david cameron
#william collins
Headline has announced an “unmissable” campaign for Nadiya Hussain’s first memoir Finding My Voice, including a huge national theatre tour. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 13:51:40 UTC ]
More news stories like this | News stories tagged with:
#nadiya hussain
#memoir
A total 11 titles are in contention this year in the Frankfurter Buchmesse's Film Awards program, which has its awards night at Frankfurt Pavilion. The post Frankfurter Buchmesse Announces 2019 Film Awards Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-23 05:30:55 UTC ]
More news stories like this | News stories tagged with:
#awards night
#frankfurt pavilion
#frankfurter buchmesse
Lee Brackstone’s new imprint for Orion, White Rabbit, will launch in April 2020 with twelve titles scheduled for its inaugural year, including memoirs from music industry legends Carl Cox, Richard Russell, Annie Nightingale and Chris Frantz. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 04:12:12 UTC ]
More news stories like this | News stories tagged with:
#lee brackstone
#white rabbit
#inaugural year
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with:
#climate activism
#social impact
#public policy
#nielsen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 16:43:56 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing exponentially
#digital media
Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age
[ Advertising Age | 2019-09-17 18:14:21 UTC ]
More news stories like this | News stories tagged with:
#inspire readers
#mission statement
#hearst titles
#hearst
News and Events The Editors of WLT Today the New Yorker announced the longlist for the National Book Award for Translated Literature. With such a wealth of talent on display, we don’t envy the judges’ task. To aid you, the reader, in appreciating the... Continue reading at World Literature Today
[ World Literature Today | 2019-09-17 16:53:18 UTC ]
More news stories like this | News stories tagged with:
#olga tokarczuk
#antonia lloyd-jones
#field notes
#graywolf press
#nona fernndez
#vigdis hjorth
#hard work
#macmillan
#verso
#national book award
The longlists for the five categories are being named this week. The winner in each category will be announced at a ceremony in New York City on November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-17 04:00:00 UTC ]
More news stories like this |