Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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BookTrust will deliver 700,000 free books to every school starter as part of the annual Time to Read campaign this week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 12:05:14 UTC ]
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Margaret Atwood’s follow-up to The Handmaid’s Tale was subject of intense media scrutiny and—as its publisher and agent reveal—repeated hacking attacks and tight security processes. Continue reading at The Bookseller
[ The Bookseller | 2019-09-13 02:10:01 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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For every copy of Dishoom: From Bombay with Love bought, Bloomsbury will make a donation towards the price of a meal for a hungry child to Dishoom’s charity partners, Magic Breakfast and The Akshaya Patra Foundation. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 15:50:26 UTC ]
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Greystone Books will launch a UK children’s list which will focus on environmental and inclusive titles next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 17:56:48 UTC ]
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Margaret Atwood officially launched her follow-up to The Handmaid’s Tale, The Testaments (Chatto & Windus), to cheers of delight at a packed-out Waterstones Piccadilly last night. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 17:45:08 UTC ]
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The Booksellers Association (BA) has launched the last of three rounds of Diversity & Inclusiveness Grants for its members. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 16:43:33 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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In a letter, Reed's BookExpo event director Jennifer Martin announces a shortened trade show for 2020 despite what she says were successful bookseller programs in 2019. The post BookExpo Announces a Shorter Trade Show for 2020 in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 14:45:22 UTC ]
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Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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Hachette UK and the Booksellers Association have launched a new £5,000 Sceptre Bookshop Award for stores that make an outstanding contribution to their community. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 10:33:41 UTC ]
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Pan Macmillan has launched a major marketing campaign for Jeffrey Archer’s new novel, including an online treasure hunt and partnership with the National Gallery. Continue reading at The Bookseller
[ The Bookseller | 2019-09-06 16:21:32 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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Audible will launch a new narrative non-fiction project in February 2020 from social care worker Shane Dunphy, shining a light on Irish gangs. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 21:17:03 UTC ]
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As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek
[ AdWeek | 2019-09-05 20:28:29 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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German indie publisher Voland & Quist Verlag is launching an English language imprint, V&Q Books, for distribution in the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 06:40:03 UTC ]
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Judging criteria for the CILIP Carnegie Medal have been revised to create a “more inclusive, child-focused” awards and a new partnership launched with Inclusive Minds. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 05:59:02 UTC ]
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FutureBook has launched an audio originals writing competition, which will see the winning work published as an audiobook and the successful author hosted at the FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 00:18:49 UTC ]
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This time last year, we asked writers to imagine the future of the book, as part of FutureBook's first ever writing competition—this year we are turning the dial louder. Continue reading at The Bookseller
[ The Bookseller | 2019-09-01 22:06:37 UTC ]
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