Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Essex libraries saved after council U-turn in triumph for campaigners

Essex County Council has announced it is ditching plans to close its libraries and their future is secure for the next five years following a huge community campaign, supported by authors including David Walliams and Jacqueline Wilson. Continue reading at The Bookseller

[ The Bookseller | 2019-07-09 00:31:48 UTC ]
More news stories like this | News stories tagged with: #council u-turn #jacqueline wilson #libraries


Ruppin Agency launches mentoring and editing scheme

The Ruppin Agency has launched a nationwide writer development scheme offering a variety of editing and mentoring services and one free place for a writer of limited means. Continue reading at The Bookseller

[ The Bookseller | 2019-07-08 12:40:30 UTC ]
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Campaigners in new bid to save Essex library services

Library campaigners are calling on Essex County Council to launch a new consultation on the future of its libraries in a new bid to save the services.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-08 10:24:45 UTC ]
More news stories like this | News stories tagged with: #library campaigners #libraries


Frankfurter Buchmesse Announces Extended Sales Days

Approved by the board of the Börsenverein in late June, this year's sales days at the Frankfurter Buchmesse will double on the weekend, October 19 and 20 The post Frankfurter Buchmesse Announces Extended Sales Days appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-08 05:13:54 UTC ]
More news stories like this | News stories tagged with: #late june #frankfurter buchmesse


Spring 2019 Announcements: Religion & Spirituality

Witches continue to rise, with many books on the list covering magical practices or Wicca. Richard Dawkins makes an appearance, as do a few books addressing his contentious views on religion. Also included are two memoirs from family members of famous evangelical pastors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #family members


Little, Brown launches new PCR imprint

Little, Brown Book Group will launch a new literary imprint called The Bridge Street Press, devoted to “ideas-led non-fiction”, kicking off with a book by ex-Bank of England chief Mervyn King and economist John Kay.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-03 11:49:42 UTC ]
More news stories like this | News stories tagged with: #brown book


The Poetry Archive launches children’s poetry website

The Poetry Archive, a charity set up by Sir Andrew Motion to preserve digital recordings of poets reading their own work, has set up a website of children’s poems. Continue reading at The Bookseller

[ The Bookseller | 2019-07-02 22:39:54 UTC ]
More news stories like this | News stories tagged with: #charity set


SoA launches £5,000 prize for illustrated children’s books

The Society of Authors has launched a £5,000 book prize for ‘quirky’ illustrated books for children aged 0-7. Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 18:13:35 UTC ]
More news stories like this | News stories tagged with: #illustrated books #illustrated children #book prize


Madison Bookstore Launches #BookstoresAgainstBorders Fundraiser

A Wisconsin indie has launched a fundraising campaign to benefit for RAICES, an organization that aids immigrants detained at the U.S. border. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fundraising campaign #bookstore


L.A. Times Book Club Launch

L.A. Times Today airs Monday through Friday at 7 p.m. and 10 p.m. on Spectrum News 1.  Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-28 23:02:32 UTC ]
More news stories like this | News stories tagged with: #times book


A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen


From Amazon to Uber, internet companies are driving U.S. ad spend

If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 09:00:00 UTC ]
More news stories like this | News stories tagged with: #great depression #bottom line #exclusive access #marketer profiles #agency rosters #internet companies #time warner


The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age

[ Advertising Age | 2019-06-27 19:01:33 UTC ]
More news stories like this | News stories tagged with: #lead sponsor #play button #hearst


Susan Orlean and readers share library stories at L.A. Times Book Club launch

In her research for "The Library Book," Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-26 21:09:36 UTC ]
More news stories like this | News stories tagged with: #susan orlean #library book #people call #daily basis #outlandish questions #times book


Susan Orlean and readers share library stories at L.A. Times Book Club launch

In her research for “The Library Book,” Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Some people want help cheating on crossword puzzles. Others have more personal queries. “There is a guy who calls the library... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-26 20:35:00 UTC ]
More news stories like this | News stories tagged with: #library book #people call #susan orlean #daily basis #outlandish questions #crossword puzzles #times book


PFD's Agora Books launches writing community and prize

Peters Fraser + Dunlop e-book imprint Agora Books has launched a prize to celebrate its new writers’ group, Lost the Plot, which offers "no-nonsense advice, industry insight, and community connection". Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 18:08:57 UTC ]
More news stories like this | News stories tagged with: #no-nonsense advice #community connection


CILIP launches new BAME network for library professionals

CILIP is launching a network for BAME professionals within the library sector, led by CILIP trustee Shirley Yearwood-Jackson. Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 11:02:53 UTC ]
More news stories like this | News stories tagged with: #cilip launches #library professionals #library sector


Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #sell ads #news publisher


Imperial War Museum launches new fiction series in Churchill's historic bunker

The Imperial War Museum (IWM) celebrated its new fiction series inside Winston Churchill's historic war rooms last night. Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 05:47:36 UTC ]
More news stories like this | News stories tagged with: #fiction series