Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Bloomberg’s goal to turn TicToc, its 24/7 news brand, into a fully fledged media network is taking shape. Launched on Twitter December 2017, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 18:30:13 UTC ]
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#tictoc plans
Artbook/D.A.P. has launched a new global sales and distribution programme to expand its reach into bookshops, wholesalers and libraries in the UK and beyond. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 14:39:34 UTC ]
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#europe sales
#global sales
ByteDance, the owner of the Vine-like social media app TikTok, might challenge Spotify with a paid streaming service in emerging markets, according to Bloomberg. It could introduce an app (not named after TikTok), in several non-first-world countries... Continue reading at Engadget
[ Engadget | 2019-05-21 11:15:00 UTC ]
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#reportedly launching
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Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Puffin has launched its first ever subscription box service with boxes for children aged three to five-years-old. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 05:36:25 UTC ]
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#children aged
The Astrid Lindgren Company has launched a global partnership with Save the Children ahead of the 75th anniversary of Pippi Longstocking, aiming to generate more than €750,000 (£659,000). Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 04:12:45 UTC ]
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#global partnership
"The mission is to live across all platforms that make up someone’s daily news diet," said Jean Ellen Cowgill, md of TicToc. The post Bloomberg’s TicToc plans to launch on OTT streaming services this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-21 04:01:14 UTC ]
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#post bloomberg
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Reiterating its emphasis on voices underrepresented in many parts of the publishing industry, the Amazon Literary Partnership reaches its 10th year. The post Amazon Literary Partnership Announces More than $1 Million in 2019 Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-21 01:30:39 UTC ]
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English PEN has set up a crowdfunding campaign to keep an historic copy of Lady Chatterley's Lover in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
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Michael Wolff's sequel to his blockbuster book "Fire and Fury: Inside the Trump White House," which became a runaway bestseller when it was released last January, will hit bookstore shelves next month, publisher Henry Holt & Co. said in a surprise announcement Wednesday. Wolff's latest,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-15 16:35:00 UTC ]
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Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
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Leeds Beckett University has started to publish children’s books, with author Sita Brahmachari signed up to mentor one of the first authors. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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#publish children
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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#facebook issues
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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#pushed back
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In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at BBC World
[ BBC World | 2019-05-13 00:19:58 UTC ]
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#online campaigning
A new six-part podcast series for the Women’s Prize for Fiction, produced by prize sponsor Fremantle, has launched. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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#prize launches
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The shortlists for this year’s English and Welsh language Wales Book of the Year Awards have been announced, reflecting the “incredible breadth” of the country’s literary scene. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
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HarperCollins’ BAME traineeship, set up to help address underrepresentation in the company and in the wider trade, is open for applications for the fourth year running. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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#wider trade